Fashion Week Hair Trends

LFW AW18 Trend Report: Disheveled 1920s Finger Waves at Erdem

by charlottegw / March 6, 2018

erdem_AW18

At Erdem the inspiration for the hair looks was a strong-willed aristocratic woman from the roaring twenties. Lead stylist Anthony Turner for L’Oréal Professionnel identified the model as a haughty girl who’s ruddy, outdoorsy and determined to prove that anything a man can do she can do better.

“The side parting gives a masculine feel to the hair, whilst the finger wave creates a 1920s aesthetic,” Anthony explains. “This is a girl who’s been trudging around her estate in all weathers, so the wave is mushy and imperfect and the colour of the hair pins contrasts that of her hair to make it seem random and homemade.”

Get the Look:

  • Create a horseshoe section in the top part of the hair by combing it over from the right to the left ear. Keep the back section loose and poker straight.
  • Comb a mixture of L’Oréal Professionnel Tecni.ART Pli and L’Oréal Professionnel Wild Stylers Rebel Push Up new texturizing mousse through the top section of hair and use the comb to create a wave on the left-hand side of the face.
  • Add Bobbi pins in randomly and unevenly, then “mush” the wave a little with your fingers.
  • Pull back the rest of the hair and secure in a low pony, smoothing over with a small amount of L’Oréal Professionnel Mythic Oil.
  • Secure the look and the finger wave using plenty of L’Oréal Professionnel Infinium hairspray.
  • To some girls, Turner added a structured, spotted black veil that seemed to have been blown backwards in the wind.

The Pro Tip:
Having applied a small amount of L’Oréal Professionnel Wild Stylers Rebel Push Up, use your fingers – rather than a comb – to create a single or double wave, then blow-dry the hair. The dry texture and imperfect wave takes this style out of the 1920s, making it quicker to achieve and more modern.

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