Wella TrendVision Announces Partnership with Salon International
For the first time, the new Coty Professional Beauty division is partnering with Salon International, the UK’s largest professional exhibition for the hairdressing sector
Held at ExCeL London, Salon International will provide an exclusive platform for Wella’s International Trend Vision Awards (ITVA) 2017 as well as a star-studded line up of shows and features from all Coty Professional Beauty brands – Wella hair portfolio, ghd and OPI on Saturday, October 14th.
The ITVA finalists from all over the world will complete their model preparation on the floor of the Salon International exhibition, with the final competition and its iconic Walk of Fame, Parade of Nations and Awards celebration taking place in the Salon Live theatre, reserved exclusively for Coty Professional Beauty guests.
Additionally, the Coty Professional Beauty division will be exhibiting at the Salon International exhibition itself from the 14th – 16th October 2017.
“We are delighted that Coty Professional Beauty has chosen to partner with, and host ITVA at Salon International 2017. This collaboration will deliver inspiration, education and excitement to thousands of hairdressing professionals from around the world and this together with their exhibition presence will make for a truly exhilarating weekend,” said Jayne Lewis-Orr, Executive Director of Salon International.