Industry News

Wella Professionals Names Josh Wood New Colour Visionary

by laurahusband / last updated May 26, 2021

Josh Wood Colour Visionary

Wella Professionals, which is part of The Wella Company has named hair colourist Josh Wood as its new Colour Visionary.

What will the Wella Professionals Colour Visionary role mean for Josh Wood?

Josh Wood’s role as Wella Professionals Colour Visionary will include working closely with Wella Professionals’ top global hair colour experts, such as Robert Eaton and Zöe Irwin who are both nominees for HJ’s British Hairdresser of the Year 2021. Josh will work on the development of new colour and care technologies and services and he will support the innovation behind the brand’s colour ranges, including Koleston Perfect, Color Touch, Illumina Color and Blondor. 

Josh will continue to bring together and connect with talented international Wella Professionals hairdressers and he will help to boost their creativity and move the professional hair colour industry.

How does Josh Wood feel about his new role?

“I am honoured to return to the Wella Family at such a pivotal time in the brand’s history in a partnership that embodies precision, boldness and creativity. These are virtues that have always attracted me to this iconic brand. This is a homecoming for me and I am thrilled to be back in my new capacity as Wella Professionals’ Colour Visionary,” said Josh.

He added:

When you put the best products in the hands of the best creatives, that’s when magic happens.

Wella Professionals global vice president Ariadne Oliveira is thrilled with the appointment. She said: 
“We’re thrilled to have Josh back in the Wella family and we look forward to nurturing his vision and creativity. This collaboration will undoubtedly lead to cutting-edge innovation that will shape the future of professional colour, strengthening Wella Professionals’ leadership in our industry.” 

What is Josh Wood’s relationship with the Wella Professionals brand?

Since Josh Wood started as an assistant and moved to Sassoon, the Wella Professionals brand has played a part in his hairdressing journey. He has over 30 years’ experience in creating colour at his world-leading London salon, on high-fashion catwalks or for cutting-edge editorial and film. He is known for pushing industry boundaries and highlighting the important role of colourists is one of Josh’s passions.

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