L’oréal professional got the industry active with 'walk for hairdressers'
Published
25th Jun 2021
by kieran
L’Oréal Professional Products Division recently invited UK and Irish hairdressers to unite for Walk For Hairdressers - a 100,000-mile journey of four laps around the world to help both physical and mental health.
The campaign, named “Walk For Hairdressers" (or #WALKFORHAIRDRESSERS on social media channels), saw 846 people from the hairdressing community unite their daily exercise routines to achieve a total of 100,000 miles, which equals to around 4-laps around the world.
Participants were allowed to choose their preferred method of travel – walking, running, biking or even at-home workouts – and all Government guidelines were respected. Spanning the entire globe, the mission started in Birmingham and ended in Cardiff.
This initiative from L’Oréal Professional Products Division started with a call-out on the My Virtual Mission website and app – www.myvirtualmission.com – where each participant signed-up to “join” the mission. The app recorded each person’s progress, which could be viewed on the world map, and kept track of the total miles achieved.
L’Oréal Professional Products Division has continually shown its support for the hairdressing industry, especially over the COVID-19 pandemic. As part of the Walk for For Hairdressers initiative, the brand continued this giving mentality by donating £5,000 to the Hair & Beauty Charity, an organisation who offer financial support to individuals and their families facing difficult times due to unforeseen circumstances.
On top of this, L’Oréal Professional Products Division donated a further €5,000 to Look Good Feel Better Ireland, who offer free hair and make-up workshops to women suffering with the appearance related side effects of cancer treatment.
L’Oréal Professional commented: “The Walk for Hairdressers initiative is not only a moment to recognise how important hairdressing is in supporting our wellbeing but also is a movement that unites the hairdressing industry. L’Oréal Professional Products continue to stand shoulder to shoulder in solidarity and bring forward initiatives to support our industry.”