Henkel to Make Beauty Products Vegan in Line with the Natural Boom
With the upsurge of interest in natural ingredients and vegan haircare, more big brands than ever are adding to or changing their product line up to fit with growing demand. Henkel are now the latest beauty business to pledge to make the move to vegan-only ingredients.
In Europe they plan to relaunch and roll out their consumer product ranges, emphasising the products made from cold-pressed oils.
This comes as the company also launch a new premium vegan professional product line called Authentic Beauty Concept.
Regarding the move to vegan-only products the company’s chief executive told a news conference that while it might be a niche audience now, he sees strong potential in this sector of the market.