Industry News

ghd Launches Wanderlust in Global Style

by Matthew Batham / April 5, 2017

The ghd education team invited industry influences, millennial hairdressers and members of the press to join them on an adventure to new styles and new hair possibilities, with a special introduction to the hotly anticipated ghd wanderlust collection.

Head of global education Jo Robertson and global educator Dafydd Thomas hosted the evening, introducing the new wanderlust range, including the award-winning ghd platinum styler in a refreshingly vivid design. The five wanderlust styling tools are available in limited edition hot summer hues, inspired by unique encounters across the globe.

New and exclusive for spring/summer 2017 is the eclectic ghd wanderlust trend collection styled by global brand ambassador Adam Reed. The four trends, Hollywood Luxe, Adornment, New Bohemian and Modern Romance reflect the concepts of summer escapism, exploration and expression.

On the night, ghd guest artist, Patrick Wilson styled two models influenced by the Hollywood Luxe and Modern Romance trends. Patrick said, “Whenever I think of red carpet hair I always think of long, copper hair with sculpted soft waves whereas my Modern Romance take is something a bit more fun and flirty with bouncy tousled curls. These looks are my interpretation but I’m excited to see what styles the #GlobalHairDays campaign inspires and creates!”



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