Industry News

ghd Celebrates 20 Years With Innovative Virtual 360-Degree House

by laurahusband / last updated June 3, 2021

ghd 20 years house

ghd is celebrating 20 years of good hair days with the opening of an innovative 360-degree virtual house called 185 ghd House on Thursday 3 June 2021.

ghd celebrates 20 years of good hair days with virtual 360-degree house opening

The virtual 360-degree 3D space called 185 ghd house allows guests to explore, interact and gain access to exclusive content in a real environment. The aim is to showcase ghd’s iconic designs, life-changing technology, catwalk hairstyles and professional expertise.

The virtual 185 ghd house features six rooms that can be explored in a fully immersive hair experience.

What can you do in the ghd virtual 360-degree house?

ghd house tech lab

The virtual salon space allows guests to meet and interact with ghd global ambassadors in virtual avatar form, discover new hair looks as well as the tools the experts love most.

You can also explore the tech lab for an insight into the real-life experiments scientists carry out everyday to create ghd’s life-changing products and tech in the ghd R&D labs in Cambridge.

Celebrate 20 years of iconic hair looks, capture yourself in the content studio with five ghd filters and gain exclusive access to ‘behind the scenes’ at fashion week.

The 185 ghd house allows you to go on your own journey of exploration, escape reality and open up a new new virtual hair world.

What is the exclusive ghd Couture-Collection?

ghd house couture collection

The virtual house also includes an exclusive ghd shop featuring the Couture-Collection which was created to celebrate 20 years of ghd and other hero products.

The Couture-Collection has a unique ombré chrome design with exclusive ghd 20th anniversary hallmark. The range features the award-winning platinum+ styler that predicts your hair’s needs, the iconic ghd gold styler and the professional’s favourite ghd helios hair dryer.

How has ghd created good hair days for 20 years?

ghd’s scientists have spent the past 20 years merging science and innovation with beautiful design to create professional quality hair tools that are used by 200,000 stylists around the world. The professional tools are sold in over 30 countries and more than 45,000 professional salons with two million stylers sold every year and five ghd products sold every minute.

How to visit the innovative virtual ghd 185 house?

If you would like to visit the innovative virtual ghd 185 house which opened on Thursday 3 June 2021, you simply need to click here to register and you can explore to your heart’s content, plus it’s absolutely free and available to everyone! 

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