Industry News

Errol Douglas MBE announced as first UK ambassador for Living Proof

by kieran / last updated May 7, 2021

Errol Douglas, the new ambassador for Living Proof

Errol Douglas MBE has been announced as the first UK brand ambassador for luxury haircare brand Living Proof.

Errol’s official role has been announced as pro hair expert & textured hair specialist, which will include significant involvement with PR, social media, retailer support and event hosting. A key focus will be to support the launch of the brand’s recently launched Curl collection, which caters to all hair types with wavy and curly textures – from a 2a loose wave to a tight 4c curl.

With a career spanning four decades, Errol is often considered one the industry’s leading voices and an “ultimate artisan”, winning dozens of the industry’s awards and an MBE for his services to British hairdressing in 2008. Recently, Errol has been awarded Patron of Honour by The Fellowship for British Hairdressing, awarded internationally to only four other hair stylists – Vidal Sassoon, Trevor Sorbie MBE, Xavier Wenger and Ann Herman.

On the appointment, Errol Douglas MBE says: “I’m excited to partner with Living Proof and support the launch of the Curl collection. It’s a brand I’ve always admired with innovation and efficacy being at the core of their product development which has great synergy with my own ethos. The brand will fit perfectly in my Motcomb St salon as it caters for all hair types, with prestige cruelty-free, silicone-free formulas catering for men and women across all hair types.”

He continues: “I’m thrilled to be working with Living Proof to help build their UK awareness and launch the incredible Curl range. The brand is a true authority in scientific, clinically-proven hair formulations, and I look forward to educating consumers on how easy it can be, with the right product, to style their hair themselves at home, with results they love.”

Living Proof Global CEO, Zach Rieken, comments: “It was really simple for us to choose Errol as the UK’s first-ever ambassador for Living Proof. There is no question he’s an icon in the hair industry and his accolades and authority as a globally recognised expert in hair speak for themselves. His values and appreciation for silicone and paraben-free formulas align with us and his extensive work with textured and afro hair is perfect to support the launch of our new Curl collection which is our first thorough offering specifically for curly hair types.”

Zach continues: “We look forward to working with Errol to help educate press, influencers, and consumers about our products, raising awareness levels of the Living Proof brand in the UK. We share a belief that hair care and creation at home should be easy, achievable, look fantastic and all while caring for hair. We’re delighted to welcome Errol into the Living Proof family.”

Read Errol Douglas MBE’s advice on putting together the perfect team for your BHA collection.

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