Industry News

Adam Reed Hosts First PROJECT: Colour 2022 Day for the Fellowship

by kieran / last updated January 25, 2022

PROJECT: Colour from Fellowship first day with Adam Reed

This year’s PROJECT: Colour from the Fellowship for British Hairdressing has begun with a day hosted by session stylist and salon owner, Adam Reed.

Organised by project leader Paul Dennison, the team was invited to Adam Reed London salon in East London for a day of colouring and wig work. 

When briefing those involved, Adam advised: “I want to create hair that makes people stop for a second to look closer. Maybe it’s a weird texture or the shiniest hair they’ve ever seen. It could be astonishingly intricate or a little bit eccentric. Perhaps it’s an arse-kicking technical cut. But irrespective, it held their attention. That’s what great hair should do.”

Many participants found the experience to be incredibly helpful, including Paul himself, who commented: “Adam brought a great energy and made the day relaxed and fun, starting with a group discussion, giving the team a great insight into how he likes to work. The team then had an opportunity to get creative working with wigs.”

Sophie Perfect added: “We spent the day colouring wigs and really focused on placement. We went in with the less is more approach and it’s amazing the results you can get by tweaking what’s already there.”

Member Luke Logan also commented: “I think the main thing I took away from the day was just to be your true self and not to follow the trends within the industry, but create them.”

Kayleigh Byrne concluded: “I really enjoyed learning all about Adam’s career and how he came to be the amazing hairdresser that he is today. He gave us lots of advice and really pushed our creativity to the next level by having us think back to basics and create beautiful colours using the phrase ‘less is more’.” 

“We spent our day working on wigs that had been previously coloured, using techniques to enhance the previous colour. Adam is extremely talented and insightful, he had a detailed story for every question we asked!”

Below is a full list of participants:


Project Team Leader: Paul Dennison

Project Team Members

Luke Logan, Strand & Lock Aveda

Luke Tyrrell, Headmasters Mayfair Salon

Callum Iqbal, Brendan O’Sullivan Hair & Beauty

Andrew Feve, Anti.Dote

Kayleigh Byrne, Tribe Salons

Sophia Martin, Amaryllis Salon

Louise Munro, Alice & The Hair

April Mash, Strangeways

James Holroyd, Yoke The Salon

Kate Mclaughlin, Sarai Hair & Beauty

Sophie Perfect, GFC Hairdressing

Ella Gray, Aurora Hair Salon

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