Hair trends

Is Scalp Care the New Skincare?

by laurahusband / last updated May 23, 2019

scalp care

The new scalp care range Goldwell Kerasilk Revitalize is inspired by luxury skincare. The rejuvenating scalp and haircare routine will change the way you look after clients in the salon.

Did you know the scalp ages six times faster than the skin on your face and 12 times faster than the skin on your body? It’s time to educate your clients about treating the scalp in the same way as their skin with a dedicated exfoliating, cleansing and priming routine.

Now you can offer your clients a luxury scalp facial with Goldwell’s Kerasilk Revitalize range. The unique products help to protect and counteract the key signs of scalp ageing to reveal beautiful and healthy hair. This is all thanks to the range’s star ingredient – ectoin. A natural protector, it helps to shield the scalp from oxidative stress which is the main culprit of scalp ageing. Caused by external factors such as UV rays, pollution, chemical stress and extreme changes in temperature, oxidative stress can make the scalp dehydrated and imbalanced, which can lead to thinning and weak hair. Kerasilk Revitalize fights back and helps keep the scalp healthy by protecting it from these elements.

Goldwell Kerasilk Revitalize

The in-salon scalp care facial

Give your clients a unique experience that begins with a four-step professional service in the salon followed by maintenance at home.

1 Start with the Exfoliating Pre-Wash to deeply cleanse and invigorate the scalp. The jojoba-derived exfoliants help to gently rid the scalp of unwanted debris.

2 Next, cleanse hair with the Nourishing Shampoo which contains the highest levels of ectoin.

3 Follow the cleansing step with the Rebalancing Scalp Foundation. It helps prepare the scalp by strengthening the skin’s natural protective layer.

4 Finally, apply a targeted serum (choose from Nourishing, Detoxifying or Redensifying) to make the service truly bespoke and personalised for your client. They can take home their bespoke products to prolong the results.

The key ingredients in the scalp care range

The three targeted shampoos and serums all contain the innovative Keratransform Technology which combines silk for luxurious colour protection and keratin for structural support. The third advanced ingredient, inspired by skincare science, delivers specialised results specific to each bespoke product. Let’s discover the power of the three advanced ingredients…

• Grapeseed hydrates dry, sensitive scalps and is found within the Nourishing Shampoo and Serum.

• Red algae is known for its purifying properties. It effectively removes dandruff and prevents an oily scalp which is why it’s used in the Detoxifying Shampoo and Serum.

• Ginseng is loved for its strengthening power. It helps to densify the hair and is the star ingredient in the Redensifying Shampoo and Serum. It cleanses and invigorates the scalp and the jojoba-derived exfoliants help to gently rid the scalp of unwanted debris.

For more information about Kerasilk visit goldwell.co.uk or call 03301 239 530.

This is a sponsored post by Goldwell

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