Great Lengths to Become First Extension Brand to Join B Corporation Initiative
Great Lengths has announced that it’s on the path to becoming a B Corporation in 2021. By meeting strict criteria of measures put in place, taking into consideration the organisation’s impact on the environment, local communities, their workers, customers and suppliers, Great Lengths are set to become the first hair extension brand to join the select few companies part of the B Corporation initiative.
As the leading brand of human hair extensions and wanting to use their influence for good, Great Lengths want to reinforce its position, messaging and values with responsible packaging for hair extensions. Introducing…the GL Pouch and envelope.
Made from FSC certified paper sourced from responsible forests and including the brand ethos on every parcel: Passion, Craftsmanship, Responsibility and Empowerment– it is a great addition to eco-minded salons and clients alike.
By unifying the voice of the brand through its unique packaging, the new practical approach means reducing the impact on the environment as well as providing a second life to products and materials. Reduce, Reuse, Recycle!
The second step has seen further new packaging introduced for their GL Tapes range including Re-tape, Safety and Cover bands. Previously these products arrived in plastic bags, however they have been re-designed and are now made of FSC paper also and are 100% biodegradable and recyclable.
These new initiatives will begin filtering through to all Great Lengths certified salons throughout 2021 with each new addition setting them further apart from the competition and closer to their goal of achieving B Corp certification.