Zoe irwin appointed as uk colour trend expert for wella professionals

Zoe Irwin has been appointed as the Wella Professionals UK Colour Trend Expert. Zoe brings decades of experience to the role with a career that has seen her working across editorial, session styling, in the salon, product development, and trend forecasting roles. The position is new to the brand and will see Zoe as the spokesperson for Wella Professionals Colour in the UK. Zoe will be focusing on the consumer media providing insights and trend predictions through seasonal colour trend forecasts to help showcase the craftsmanship and magic of the hairdressing directly with end consumers. “I feel so lucky to be given this brand new role as it combines what I love – trends and colour. Being part of Coty Professional Beauty is a real thrill for me – it’s such a fabulous opportunity to bring the world of professional colour to life in a truly relevant way,” said Zoe.