Hair Colour

The Joi of Healthy Hair with the JOIcolor System

by charlottegw / last updated March 7, 2018


Make hair healthier and shinier with the JOIcolor System. In the land of Joico fulfilling a client’s dream to have healthy, glossy hair is paramount. Over 40 years ago Los Angeles hairdresser Steve Stefano created Joico because he wanted products that would deliver positive hair health.

Joico’s colour range uses ground-breaking technology to produce an unrivalled shine. The products create healthy hair from the inside and allow a client’s hair to shine on the outside. The main focus of the colour lines in the JOIcolour System is to nourish and nurture the hair.

The aim: To make coloured hair look sunkissed.
How it works: Easy and straightforward to apply, this amazing vibrant colour strengthens hair and gives a Hollywood-style shine. The range is perfect for clients who want their hair to look like it’s been kissed by the Californian sun even on cloudy days!


Color Intensity
The aim: To create vibrant colours for bold clients.
How it works: Explore intense colours with Joico’s best-selling colour line in the US. The semi-permanent formula can be applied straight from the tube or mixed for endless creative possibilities. Get ready for over the top vibrancy.


Vero K-Pak Color
The aim: To create your own masterpiece.
How it works: These shades are pure-tone colours so they can be mixed and matched to create amazing customised shades. Vero K-Pak Color allows hairdressers the artistic freedom to create infinite shades and blends.


Vero K-Pak Color Age Defy
The aim: To turn back time on natural ageing.
How it works: Over time hair can become brittle, coarse, wiry, grey and dull. Vero K-Pak Color Age Defy shades instantly make the hair look and feel younger by improving its condition. Hair looks shinier, colour is brighter and it radiates good health.


For more information go to or call 0845 071 2326

This is a sponsored post from Joico

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