#mydentity - the colour collection from guy tang

Industry and social media phenomenon Guy Tang has created a new professional colour collection called #myDentity. Guy Tang didn’t always know what kind of person he wanted to be, or where he fitted in. With the launch of #myDentity in the UK, he hopes to not only provide colourists with in-demand shades, but empower them to create the colour they’ve always dreamed about. “I found my purpose. It was to make a difference; change the world by doing hair,” says Guy. “But more than that, it was to be a friend, a #hairbestie, and inspire other stylists just like me to find their identity, because I had such a hard time finding mine.” From this grew #mydentity. “I created #mydentity because I wanted to customise colours that we all dream of – hues that are missing from today’s hair colour,” explains Guy. “I wanted to create a range that brings back the fun and excitement in our industry.” However, most of all, he wanted to create a community that empowers the #hairbestie family, and enables all colourists and stylists to find their #mydentity, “because when you know who you are, you have the courage to do anything you dream”, he adds.

#myDentity - Formulated by Guy Tang

• The pre-blended signature shades enable stylists to recreate this season's most demanding hair colour trends. • Advanced Vibrariche™ technology enriches the vibrancy and intensity of colour for hair colour with twice the shine. • An exclusive keratin and argan seed oil blend improves the overall integrity of the hair and provides maximum colour retention and vibrancy. • Breakthrough Mirustyle X-HP™ delivers extreme heat protection up to 230ºC to radically reduce the damaging effects of thermal styling for up to 50 washes. • Extensive online-only education created exclusively by Guy Tang that can be accessed from anywhere at any time. • The range also features Guy’s favourite lavender fragrance. [ytp_video source="kCQx7yg1wKE"]

Launching in March – NEW Crystal Clear!

“#Hairbesties, Crystal Clear is my most versatile shade! Mix into any of your #mydentity demi-permanent shades to soften or sheer out any colour for unlimited creative colour control. Also, it adds shine when used alone with 1:2 mixing ratio.” This is the first influencer brand created by the biggest social media superstar in the professional hair industry – and it’s finally arrived on UK shores! New & Exclusive to the UK Salon Success & Salon Services Bring You The World’s Top Salon Brands Available from Salon Success, the distributor of choice for preferential pricing, full salon support, launch kits and education: salon-success.co.uk/mydentity For more information about the convenience of shopping online and in-store, go to: salon-services.com This is a sponsored post from Salon Success