Hair Colour

#mydentity – Evolve Together with Guy Tang

by akesha / last updated August 7, 2018

Mydentity guy tang

“I’ve struggled with my identity. Overcoming these challenges made me stronger” 

Guy tang didn’t always know what kind of person he wanted to be, or where he fitted in. With the launch of #mydentity in the UK, he hopes to not only provide colourists with in-demand shades, but empower them to create the colours they’ve always dreamed of.

Scroll through Guy Tang’s Instagram feed and you wouldn’t think he’d ever suffered from an identity crisis. With 2.2 million Instagram followers, to say he is a social media sensation is an understatement. But growing up it was a different story. He didn’t know who he was, what he wanted to do in life, or what his purpose was. Then he found hair and he found his direction.

“I found my purpose. It was to make a difference; change the world by doing hair,” says Guy. “But more than that it was to be a friend, a #hairbestie, and inspire other stylists just like me to find their identity, because I had such a hard time finding mine.”

From this grew #mydentity. “I created #mydentity because I wanted to customise colours that we all dream of – hues that are missing from today’s hair colour,” explains Guy. “I wanted to create a range that brings back the fun and excitement in our industry.” However, most of all, he wanted to create a community that empowers the #hairbestie family, and enables all colourists and stylists to find their #mydentity, “because when you know who you are, you have the courage to do anything you dream”, he adds. With the support of millions of #hairbesties around the world, you can now create the most demanding hair shades of the season with Guy Tang’s #mydentity.

It’s the first influencer brand created by the biggest social media superstar in the professional hair industry – and it’s finally arrived on UK shores, with nearly 50 new shades set to join the collection this summer!

Formulated by Guy Tang #mydentity
 Advanced Vibrariche Technology enriches the vibrancy and intensity of colour – for hair colour with 2x the shine
 An exclusive keratin and Argan seed oil blend to improve the overall integrity of the hair while providing maximum colour retention and vibrancy
 Pre-blended, signature shades enable stylists to easily recreate the most demanding hair colour trends of the season
 Break-through Miru-Style X-HP delivers x-treme heat protection up to 230ºC to radically reduce the damaging effects of thermal styling
 Direct dye, demi-permanent, permanent colour plus a cream and powder lightener
 Natural series, Fashion Series, Pre-Blended, Direct Dyes, X-Press Toners and Dual Booster Shades.


Introducing the Naked Collection from #mydentity

A new collection of three demi-permanent shades that deliver cool tones with a warm reflection, giving a soft, powder –like reflection.

“Naked tones!!! Mix them with Rg Rose Gold or DL Dusty Lavender and SS Silver Smoke to create beautiful Blush, Mauve, Taupe Naked tones and customize them to make wearable shades for your client.”


Mydentity seduction
 #Magnum8 + Permanent 20V Developer (1:2) on the roots
 #Magnum8 + Permanent 30V Developer (1:2) on the mid-lengths and ends
 58g Demi-Permanent Naked + Demi-Permanent 6V Developer (1:2) on the roots
 58g Demi-Permanent Naked 10 + Demi-Permanent 6V Developer (1:2) on the mid-lengths and ends.


Mydentity temptation
 Backcomb balayage with #Magnum8 + Permanent 30V Developer (1:2)
 110g Demi-Permanent 6A + Demi-Permanent 6IG + 2g Demi-Permanent 6A + Demi-Permanent 6V Developer (1:2) applied to backcombed areas
 Demi-Permanent Naked 8 + Demi-Permanent 6V Developer (1:2) on mid-lengths
 Demi-Permanent Naked 10 + Demi-Permanent 6V Developer (1:2) on mid-lengths
 58g Demi-Permanent Naked 10 + 55g Demi-Permanent Crystal Clear + Demi-Permanent 6V Developer (1:2) on the ends.

See Guy Tang #mydentity LIVE!

The one and only Guy Tang is coming to Salon International this year. Don’t miss out on exclusive meet and greet opportunities at the Salon Success and Salon Services stand B150 as well as what is sure to be a sell-out show in the Salon International auditorium on Sunday 14 October. Head to

This is a sponsored post from Salon Success UK

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