How to help your clients with root regrowth during lockdown

As we enter week six of enforced social distancing, clients are becoming more desperate and vocal about their hair, and in particular their root needs! With this in mind, and to avoid them being tempted by box dyes and a DIY approach, why not recommend one of the following to see them through until they can visit you again? A great way of keeping in touch and offering helpful advice and solutions during these difficult times and generating some much-needed revenue for your business and the industry as a whole. With reflective mineral powder to give a multi-dimensional natural look, Color Wow Root Cover Up fills in the gaps around the hair line to cover regrowth and one compact will give clients between 6-12 months of usage. Each of the eight shades from platinum through to black are water resistant and multi tonal. Designed to conceal regrowth, the instant blend-in, wash out Fudge Professional Root Disguisers come in light blonde, dark blonde, light brown and dark brown and are humidity and transfer resistant. Iron oxides are triple milled to produce a micro fine powder that aids spreading and even coverage, with dimenthicone conditioning the hair. The Joico Tint Shots are root concealers and available in black, dark brown, light brown and blonde. Quick drying, they leave the hair feeling clean and uncoated and will last between shampoos as they conceal roots and make thinning areas less noticeable. With a Bio-Advanced Peptide Complex, the product also works to repair and prevent further hair damage. Root Touch Up Spray from L’Oreal Professionnel is designed to temporarily cover your client’s unwanted regrowth and is available in six shades – Dark Blonde, Light Brown, Browm, Black, Mahogany and Warm Blonde. Formulated with make-up pigments, it blends easily and the fine nozzle makes it easy to apply. www.lookfantastic.com With a three minutes processing time and a choice of eight shades, the OSMO Colour Revive range will help clients with colour fade, and allow for some much needed, fun colour additions if desired. From Platinum Blonde to Radiant Red, Hot Pink to Violet, the colour conditioning formulas are ammonia and peroxide free and restore vibrancy and shine. A lightweight spray, Redken’s Root Fusion allows clients to cover roots and regrowth whilst covering grey hair. Using colour concealing pigments for a buildable coverage that dries instantly, they are suitable for all hair types. The spray comes in three shades - Auburn, Light Brown and Black. www.lookfantastic.com Two products are available for you to retail to clients in the Schwarzkopf Professional range. OSiS+ Boho Rebel is a pigmented dry shampoo in a variety of colours which contains directly coloured rice starch that gives all shades a top up without white residue. Available in dark, brunette and blonde, it can be applied to dry or damp hair for natural looking results. The Igora Expert Mousse range comes in 13 shades to deliver colour and shine with results lasting up to eight washes. A new home delivery service, the HelpYourSalon initiative allows salons to order key products for delivery to customers. To add depth and tone and with 20+ shades, Color Fresh from Wella Professionals will last up to ten shampoos and softens roots and is supplied ready to use. With instructions and gloves, clients need to be advised to undertake a skin allergy test 48 hours before they apply colour evenly to the hair, working through the lengths and ends.