Hair Colour

Celebrate 25 Years of Innovation From ASP

by kieran / last updated September 14, 2021

25 years ASP

Over the past 25 years, ASP (formerly AFFINAGE Salon Professional) has continually invested in the development of innovative, technology-driven products that are trusted by hairdressing professionals. To mark the occasion, there are a number of promotions you can get involved with…

Global Colour Award

ASP will be launching the Global Colour Award for its 25th anniversary, where stylists can showcase their mastery of colour and creativity through social media, for the chance to win a £1,000 first prize package and the opportunity to be featured in ASP’s GoCreate Magazine.

There will also be two runners-up prizes of £250 in cash and £250 in ASP products. The winner and runners-up will have their images promoted across social media and on asphair. com, providing both national and international PR opportunities.

To enter, all stylists need to do is upload an image of a look they have created that best demonstrates the true creative potential of the ASP Colour Portfolio, via this website, by 5 December 2021 (the only stipulation is that the image entered has not already been posted on social media and has permission rights).

“Social media is one of the most valuable marketing tools available to salons and stylists,” says ASP global ambassador, Tracey Devine-Smith. “ASP have made the Global Colour Award accessible to the whole ASP community and relevant to the digital world we live in. This really is a unique opportunity to achieve global recognition.”


ASP will be offering 25% off, on any 25 tubes of INFINITI permanent colour across the whole range, from 20th- 24th September. The INFINITI range has been formulated using GPS-TECnologyTM, and infused with shea butter and argan oil for ultimate colour performance, shine and condition. There will also be 25% off promotions across its ranges – stayed tuned to the ASP website and @ASPhair social channels.

The Big 25 Giveaway

ASP will be giving away 25 sets of several of the brand’s hero products, with 225 prizes available – covering styling products to colour to all the stylists out there! Stylists can enter through ASP’s social media channels @ASPhair. Keep an eye out throughout September and October to enter!

25KM for The Hair & Beauty Charity

The ASP team will be walking 25KM for The Hair & Beauty Charity, across the Pennine Way on 1st October. The Edale Skyline walk will raise money for a charity close to its heart, while celebrating 25 years of ASP.

Visit to find out more.

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