Bounce Back to Blonde with French Balayage
This is a sponsored post from L’Oréal Professionnel
With blonde undoubtedly being one of the most popular colour services and balayage being the number one colour conversation online, it’s important that you’re prepared for the appointment influx that is ahead. L’Oréal Professionnel are here to support salons every step of the way from creating the perfect balayage, to getting your balayage clients returning to salon.
Boom in balayage
Recent research shows that blonde balayage is currently the fasted growing in-salon service with the number of appointments up 44% vs last year*. With clients preferring to opt for more natural-looking colour results, a subtle balayage is the perfect way to achieve this look. Seamless balayage is also a great way to lure non-colourers towards your colour services. In a recent survey*, the second most popular reason given why people don’t opt to colour their hair was because they prefer a natural look, a subtle French balayage blend is perfect for easing them into the world of colour.
What is French balayage and how do you achieve it?
French balayage is a 2 step blended balayage service for a neutralised and glossy finish – a la Francaise. Click below to watch it in action.
Achieving a beautiful French balayage can be done in two steps using L’Oreal Professionnel Blond Studio and Dia Light.
Step 1: Create seamless results and lighten with Blond Studio.
Whether you’re looking to achieve soft subtle results, or are working with a darker base, the pre-lightening Blond Studio range has a pre-lightener for every lightening service and base.
Suitable for each and every blonding service, the Multi-Techniques powder provides up to 8 levels of lift, whilst Blond Studio 9 Levels helps to provide accelerate lift in the early stages of lightening. In addition, achieving 6 levels of lift, our Freehand powder creates a thicker consistency which strongly adheres to the hair- perfect for open air techniques.
Step 2: Gloss and tone with DIA Light
The low PH formula and the acidic based technology helps to balance and close the hair cuticle. This works to help restore hair radiance, whilst the gel cream texture provides an ultimate shine result and leaves hair more conditioned. With a complete toning palette, you can personalise and create customised results for each and every client.
Siobhan Jones’ balayage technique
The super-colourist shares her balayage techniques below
Help your clients discover the French balayage look for them. Whether your clients are looking for something soft and subtle or to go bolder and blonder, French balayage can help satisfy each and every client need you are faced with.
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How to upgrade your balayage service today
There are a variety of ways for your to upgrade your client’s Balayage service. From when they are in your chair to their at-home routine.
You could offer your colour clients an express rinse-out treatment to lock in the colour for longer. Hair is instantly softer, smoother and 6x more shinier straight after one application**. Simply use after Serie Expert Vitamino Colour Shampoo, apply the acidic sealer to the mid lengths and ends, emulsify and rinse immediately.
Then, let your client perfect and care for their colour at home by offering them a bespoke aftercare regime to keep their Balayage looking bright. Serie Expert Blondifier range is designed to keep the hair shiny, nourished, radiant and to keep those brassy tones at bay.
** Instrumental test shampoo + acidic sealer
*Salon behaviour tracker 2CV Wave 2: April 2020 Base: Salon colourers, Women who coloured hair blonde in salon in P12M