Hair Colour

Beat the January Blues with Wella Professionals

by akesha / last updated January 14, 2020

wella professionals colour

Make this your most profitable January yet by inspiring your clients to step outside of their comfort zone with Wella Professionals’ affordable, low commitment and on-trend colour services and techniques

It’s not surprising that January and February are the two months of the year with the lowest number of appointment bookings for UK hair salons*.

Your clients have already spent their hard-earned cash on looking good for the Christmas party season and will need to use their first new year pay cheque to cover the credit card bills for all of those presents bought for loved ones in December.

On the flip side, a new year can bring with it a new set of clients who want to make positive changes to their lives and are ready and waiting to be inspired by a fresh new look.

wella professionals colour services for januaryNow is the time to review your in-salon Koleston Perfect ME+ shade assortment and colour services to attract new clients into your salon. You can also tap into your existing client base who don’t have as much money to spend in January but would like to shake up their look for 2020. Here are the services to experiment with in January and February 2020…

The service: No Strings Attached Colour by Wella Professionals

For colour first timers or trend experimenters, this low-commitment glossing service with a 10-minute development time will fit into everyone’s wallet
and every hairdresser’s column. It is perfect to drive recruitment in your salon as well as driving frequency of visits.

What you need:

1 part Wella Professionals Koleston Perfect ME+, 1 part Wella Professionals Welloxon Perfect 1.9% Pastel Developer, 1 part Wella Professionals INVIGO Post Color Treatment.

The service: Deluxe Regrowth

If your client wants a new but subtle change for 2020, suggest the Deluxe Regrowth service as it will enhance a current colour without it being a big colour correction. You can play with different tonal characteristics such as a warmer tint versus a cooler hair line to accentuate facial features. Similarly, finer hair can appear to be thicker by the colour you place around the hairline such as a darker hairline shade.

wella professionals colour rob eaton

The service: Layered veil

This service is for a client who wants to create dimension with lighter ends or a soft colour transition for natural or pre-coloured hair. Consider carrying out this service for root stretch and balayage toning clients to give an on-trend face framing colour result.

Contact your Wella Professionals sales rep or call your local Wella Studio: LONDON: +44 20 3650 4700 and MANCHESTER: +44 161 8342645 or discover the products at uk.wellastore.com.

Book your face-to-face studio and online education at education.wella.com.

This is a sponsored post by Wella Professionals

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