An evolution in hair colour - the new asp infiniti range

Global haircare brand ASP has revealed a new line of permanent hair colours, toners colour additives and colour highlighting - INFINITI. The colours are formed of new cutting-edge technology  and are the brand's most advance colour range to date. Offering an enhanced colour palette of 139 shades, the range features new generation technology (GPS-TECnology™) to deliver ultimate colour performance. You can expect even greater colour intensity, unbeatable coverage and unrivalled condition and shine, with longer-lasting results. In addition to the advanced technology used to create the range, ASP INFINITI formulations are sulphate free, vegan friendly and contain more than 92% naturally derived ingredients. The brand promises 100% grey and white coverage, anti-fade technology with UV filters and the product is now even easier to apply thanks to its increased viscosity. The pH reducing emulsion crème base with Shea Butter and Argan Oil adds supreme shine for beautiful, healthier looking hair.

The ASP Colour Collection

The INFINITI collection creates vibrant reds, bright blondes and beautiful natural tones of the Regular and High Lift Series, as well as striking greys in the Gothic Series and intense red highlights in the b:RED series. Metallic Toners offer multi-dimensional tones whilst the Intensives Series includes 7 pure pigments for bespoke colour creation, offering unlimited, bespoke colour results. Now enhanced with the new technology and improved formulas, INFINITI also introduces b:BROWN and .7 to its portfolio, as well as two new toners. Following on from the success of colour highlighting crème b:RED, b:BROWN has been created to deliver soft brown results on natural and coloured hair, without the need to pre-lighten. Consisting of 3 beautiful brunette shades, the permanent lift and colour system offers up to five levels of lift in just one easy step. Perfect for all dark hair types, this on-scalp formula creates unparalleled condition and shine. The new .7 collection joins the INFINITI range in three new shades (8.7, 7.7 and 6.7), formulated to neutralise unwanted orange tones when lightening the hair. The INFINITI Toners have also been expanded with the addition of T22 and T135, designed to create beautiful cool or warm tones on pre-lightened hair.

Next generation technology

The colour-mastermind team of chemists have developed a breakthrough formula that push the boundaries of colour performance and kindness. The GPS-TECnology™ precisely directs colour to the optimum location in the cortex, giving INFINITI incredible coverage and lasting power. The new formula is a more efficient colour delivery, no damage to the hair cuticle and ultra-low ammonia content (from just 0.2% when mixed with ASP Crème Developer) to greatly reduce the risk of sensitivity for the client. Experience INFINITI; colour creativity with no limits. To learn more visit asphair.com This is a sponsored post by Affinage Salon Professional