It's time for you to meet an icon...
Published
24th Aug 2020
by akesha
More than 40 years ago, a Los Angeles hairdresser Steve Stefano, could not find the products that delivered the results he required to provide his clientele with beautifully conditioned healthy hair. Steve took matters into his own hands, he decided to study chemistry and went on to create the first hair hero from JOICO, the iconic K-Pak Reconstructor.
From the start, JOICO was founded on the understanding of hair chemistry and was the first to use increased quantities of Keratin to help repair and strengthen hair precisely where and when it is needed. This is one reason why JOICO K-Pak has stood the test of time. This hair saviour has rescued and restored distressed tresses to their shiny healthy looking glory for over four decades.
Now this iconic regimen has a fantastic new look and new technology powered by the latest JOICO SmartRelease™ Technology that dives in to repair, strengthen and protect hair precisely where it needs it.
Professional in-Salon Hair Repair System
The ‘secret weapon’ of stylists from all over the world, this four-step back-bar treatment reconstructs, rebuilds and protects damaged hair providing exceptional results after just one treatment. JOICO K-Pak Hair Repair System enhances the performance of all colours, perming and straightening services and ensures that hair looks and feels better after every treatment.
At Home Hair Care
Provide your clients with the ultimate in home hair care and optimize their maintenance regimen with iconic hair products that clarify, cleanse, reconstruct, hydrate and revitalise. From the original icon, JOICO K-Pak Reconstructor, a five-minute treatment to rebuild and restore stressed hair to JOICO K-Pak Clarifying and Reconstructing shampoos and JOICO K-Pak Reconstructive Conditioner, which improves manageability, there’s a K-Pak product to ensure perfect hair health. For those with more challenging hair dilemmas, JOICO K-Pak Liquid Reconstructor is just what you need to rebuild fine fragile hair, while JOICO K-Pak Hydrator does exactly what it says and instantly replenishes lost moisture to dry damaged hair. And if you need a combination of reconstruction and hydration you will love JOICO K-Pak RevitaLuxe.