COLOR ZOOM ’18 COLLECTION

Goldwell Elemental
For the Goldwell Elemental Collection the Color Zoom ’18 Creative Team has interpreted the fine veins inside minerals and transformed them into hair colours to create a special colour effect – the Mineral Effect.

Contrasting tones and harmonious tone-on-tone colours are layered and overlap each other. The colours are filtered, shine through each other and create an interesting translucency. This produces a colour result with a shimmery but muted shine and a mineral, weathered patina aspect. Flared Sections are the form of the colour placement.

They can be connected or disconnected and placed wherever the Mineral Effect should be most visible. Create sophisticated Colour Layers by applying the colours in Slices, Weaves and Block Colouring. Combining Colour Layers, thereby achieving filtering and translucency, creates the Mineral Effect.

MINERAL COLOURS

Earthy and pastel tones are combined. Natural colours combined with modern, technology-influenced colours. These are the colour characteristics for the Mineral Colours in the ELEMENTAL Collection. The 5 Mineral Colour Wheels have shades that move beyond rusty metallic and muted pastel tones into mineral tones. They range from an earthy Terracotta to a subtle pastel Spessartine and weathered Graphite. Each Colour Wheel shows one colour direction in different nuances. The nuances vary from light to dark or from less to more intense. To give hairdressers most creative freedom, each Mineral Colour can be used as background colour and/or accent colour.
Goldwell MINERAL COLOURS - Graphite
Goldwell MINERAL COLOURS - lavenderQuartz
Goldwell MINERAL COLOURS - Azurite
Goldwell MINERAL COLOURS - Spessartine
Goldwell MINERAL COLOURS - Terracota

AVA

PUREST GRAPHITE

For Ava’s colour, different nuances of just one colour direction are used – Graphite. Darker and lighter tones of Graphite contrast but work in harmony creating a muted, smoky colour result. To create the Mineral Effect, use cool and warm Graphite tones for the background foundation and soft root shading. These are over-layered and filtered by lighter veins of Graphite tones at the front and sides.

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MAISIE

ELEMENTAL ATTITUDE

Maisie’s look combines natural colours such as Terracotta and modern, pastel tones such as Lavender Quartz and Spessartine. Three shades from the Terracotta Colour Wheel are used. Layering them and filtering the Lavender Quartz with Spessartine creates a sense of translucency.

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RANIYA

MUTED MINERAL AURA

An elemental state of colours and a move to cool mineral tones is the basis for Raniya’s Mineral Effect. For the background foundation and soft root shading, various shades of Graphite are used. Inside the Flared Sections, medium and light Graphite filter two tones of the Azurite. The layering of the different tone-on-tone shades creates this overall mineral aura.

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LEA SOPHIE

FLOATING LAVENDER

Lea Sophie’s colour result includes a cool background of Lavender Quartz. The fine veins of Azurite, Spessartine and Lavender Quartz are filtered by a light Lavender Quartz which is also seen at the ends. The soft Lavender Quartz-shaded regrowth emphasises the choppy textures while the Mineral Colour Effect is placed around the head and underlines the cut.

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PATRICIA

EARTHY & PASTEL TONES

Two Terracotta shades together with light Graphite and a muted Azurite create a shimmery but muted shine. A filter of light Graphite divides the Flared Sections and reveals the Azurite beneath the surface of the hair. The Terracotta tones are used for the background foundation and inside the Flared Sections.

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KEA

POWDERY SHIMMER

Cool and warm light tones are combined and create a powdery shimmer. Tone-on-tone Spessartine shades are used to create the background foundation and soft root shading. A muted turquoise Azurite layered with a Spessartine within the Flared Sections, which is separated by a light Spessartine filter to produce a translucent feeling.

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Download the full formula for the look click here