Kérastase named most recommended brand in the uk

Published 04th Jan 2012 by rachael
Kérastase named most recommended brand in the uk Kérastase has been named the most recommended brand in the UK in a national survey by Bain & Company for Marketing Week.


Taking the top spot ahead of giants including Apple and Mercedes, the Top 10 Most Advocated list also included another L'Oréal Professional Products brand, with Redken achieving fourth place in the study.


The survey of 6,000 UK shoppers saw Kérastase receive a landslide 80% Net Promoter Score, with closest rival Mercedes receiving just 66%. 


Net Promoter Scores are a method of calculating customer loyalty, in which the percentage of customers who wouldn't recommend a product or service is subtracted from the number that would.


The top 10 most advocated brands in the survey were found to be:


1) Kérastase (NPS: 80%)
2) Mercedes (NPS: 66%)
3) Apple iPhone (NPS: 60%)
4) Redken (NPS: 59%)
5) Hotel Chocolat (NPS: 59%)
6) Cohiba (NPS: 57%)
7) Apple iPod (NPS: 53%)
8) HTC (NPS: 53%)
9) Audi (NPS: 52%)
10) Rolex (NPS: 51%)
rachael

rachael

Published 04th Jan 2012

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