Aveda named as coolbrand for 2012-2013

Published 02nd Oct 2012 by rachael
Aveda named as coolbrand for 2012-2013 aveda-coolbrands-2012-2013.jpg
Aveda has been officially named a CoolBrand, joining companies including Apple, Bollinger and Stella McCartney as one of the UK's coolest brands.


Voted for by a panel of 3,000 consumers and 39 designers, style experts and media personalities, CoolBrands is coordinated by the Centre for Brand Analysis and recognises innovation, desirability and uniqueness in brands.


Stephen Cheliotis, chairman of the CoolBrands Expert Council, said: "Even in a recession a desirable reputation is vital, so being seen by opinion formers and the British public as a stylish attractive brand is not only a great compliment but an indicator of success. Competition was fiercer than ever so achieving CoolBrands status is something Aveda can be truly proud of."
rachael

rachael

Published 02nd Oct 2012

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