Secret hair extensions' secret to a healthy instagram page

"Instagram is one of the most influential social media platforms, with more than 600 million monthly users, and, used effectively, can prove an invaluable tool for marketing a hair extensions service," says Julie Holland, founder of Secret Hair Extensions. The brands page boasts an impressive 22k following. Here are Julie’s top tips for creating a popular and inspirational Instagram page that will help draw clients into your salon for your extensions services...

Creative Captions

A creative caption for your Instagram image catches the attention of anyone looking through your page. Describe the image and why you love it. If you’ve blended several colours to create a balayage effect, tell your followers. Convey your skills and your passion.

Use hashtags

Including hashtags in your caption will help bring users to your page. Users utilise hashtags to find the best images/posts relating to their interests. Don’t be afraid of using a few – if the image shows ombre hair, use the hashtag #ombrehair, plus #hairextensions, #longhair, #microrings, and so on.

Showcase your work

Extensions services are one area of business where before and after images can really work. From our experience, we know that these images gain a significant response. Use the Instagram Collage feature, or another app, to combine both before and after images, and if the client agrees, tag them in the caption – they are sure to want their followers to see what an amazing transformation you’ve achieved. This will also encourage comments from the client and their friends, potentially encouraging new followers for your account.