The Go-to Brands for E-Learning in Hairdressing
Whether you’re a beginner or a fully-qualified hairdresser, e-learning platforms are a great way to harness new skills. In fact, industry experts predict the popularity of e-learning is set to grow by at least 25% over the next five years. The advantages? Learning when you want and where you want.
ghd – Get inspired on-the-go
ghd will be releasing exclusive video content from guest artists to their online hub in 2018. As well as getting an up-close look at their favourite techniques and tricks of the trade, viewers will also learn about the story behind the looks. “Our goal for 2018 is to make education open,” says ghd global head of education, Jo Robertson. “It’s not about seminars on set dates; it’s about online, on-demand learning with varied voices. Wherever you are and whatever your budget, you’re guaranteed to get inspired.” These videos will be backed up on Instagram with ghd’s professional-only account, @ghdhairpro. It’s not just about big names either; this platform is about showcasing brilliant work from inspiring artists, whoever and wherever they are.
Jack Howard – Watch on-demand videos
Jack Howard, the ‘King of Balayage’, will be launching online tutorials later this month. You can purchase three how-to looks: men’s balayage, creative balayage, and micro balayage, and you get video on demand so you can revisit whenever you like. All the looks include a comprehensive step-by-step with key learnings, useful tips, and practical close up application shots. And as a personal touch, delegates are always welcome to message questions to Jack on social media too. Visit jackhoward.co.uk for more information.
Wella Professionals – Be mentored by the greats
Wella e-Education platform continues to grow and there’s now a wealth of hairdressing know-how available to access anytime, anywhere. Take the Wella Trend Vision mentor programme this year (for more details see p20), not only are the mentors there to support applicants at the Wella studio with unique courses, but Wella have developed a digital platform for them to provide genius tips and techniques too. Look out for the mentor programme on the Wella website.
Indola – Up your colour know-how
The team at Indola have launched EdYOUcation, a mix of classic hands-on training and seminars teamed with a new digital platform. Learn how to create iconic looks by using smart online education, watching inspiring tutorials to learn must-have salon techniques and see innovative product formulas and sensational new colours. It’s full of exclusive content like street style shoots, blogger tips, and video-based colour, cut and style how-tos. Not to mention the Colour School with Chanel Nott, Indola’s colour queen. Head to indola.com for more information.
Schwarzkopf Professional – Learn at a digital academy
Schwarzkopf Professional have launched their new eAcademy a real digital evolution in hairdresser training. Highlights include self assessment tests and a traffic light system which displays the status of your e-learning journey. With bonuses like 14 different language versions, extra product information and video tutorials it’s one for those that want to top up their skills. You can register at ask-elearning.com
This article originally appeared in the January 2018 issue of Hairdressers Journal, and was written by Charlotte Grant-West