5 tips for running a salon social media account
Published
16th Jan 2019
by akesha
Whether it's your sole focus or something that you do alongside your column, running a salon social media account can be fun but very time consuming. As the Digital Editor of the biggest trade hairdressing magazine in the UK I've picked up a few tips along the way for acing engagement and interaction across multiple platforms. Here's a few key things I've noticed has worked for salons...
Focus on one main platform
There are so many platforms now that it can feel overwhelming when you are tasked with upping the salon social media game. It's good if you can have a presence across all the main platforms (Instagram, Facebook, Twitter) but if you know you're going to be stretched it's better to opt for just the one and put all of your social time into that. Instagram is the platform that most hairdressers and salons use as it's the visual platform so this is a safe choice. It's also the platform many of your customers will be looking for inspiration. And as it's owned by Facebook you can hook the two business pages up and you can cross post.Mix inspiration with real life
Prospective clients that you are looking to entice with your social media are looking for more than a perfectly curated grid, they also want to see the real life of the salon. What are your clients like? Do they look like them and can they relate? What are your team like? Can they imagine those people doing their hair? It's important that you mix the real life of the salon with the aspirational posts – salons like Bebop London (Instagram pictured) do this well. Your social media is essentially a marketing tool, so make sure you're using your apps wisely to gain a larger client database.Utilise scheduling tools
Scheduling tools are so crucial to keep your content flowing without having to be constantly attached to your phone. Using a social media management tool means that if you're followers are most active at 11.30am but you have back-to-back clients your post will still go live. Using a tool like Hootsuite or Buffer allows you to input your image, captions, hashtags and links and set it to go live on your chosen feeds whenever you like.Your social media is essentially a marketing tool, so make sure you're using your apps wisely to gain a larger client database.