SAVE THE DATE FOR 2027

Europe's Leading Event for Hairdressing Professionals 

Thank you to everyone who joined us for Salon International 2026, what an incredible, high-energy, and resounding success! Over two bustling days on 4–5 October at Excel London, the global hairdressing community came together in force to connect, create, and be inspired. Adding even more value to the weekend, the show was co-located alongside Professional Beauty London.

Thousands of professionals attended, including stylists, barbers, colourists, salon owners, educators, and students, all coming together to explore new innovations and elevate their craft.

Throughout the venue, six free live stages featured continuous demonstrations of cutting-edge techniques. Those looking to sharpen their creative skills joined our immersive Salon Live and Masterclass sessions led by top industry talent, while salon owners focused on commercial growth found practical guidance inside the dedicated Business Hub. Visitors also took time to admire the British Hairdressing Awards Gallery, sponsored by Schwarzkopf Professional, which showcased exceptional work from the BHA26 finalists.

With over 250 brands, live product demonstrations, and thrilling competitions, the show floor maintained an electric atmosphere from start to finish. Thank you to everyone who took part, we couldn't have done it without you!

 

 

What's On

Stages

Oct 4th - Oct 5th

Salon Live

Oct 4th - Oct 5th

Salon Masterclasses

Oct 4th - Oct 5th

HJ's Power Hours

Oct 4th - Oct 5th

Competitions

Oct 4th - Oct 5th

BHA Gallery sponsored by Schwarzkopf Professional

Oct 4th - Oct 5th

Business Hub

Oct 4th - Oct 5th

Hosted Buyer Programme

Oct 4th - Oct 5th
What We Saw On the Textured Hair Stage at Salon International 2026
Latest News

What We Saw On the Textured Hair Stage at Salon International 2026

Everything We Heard on the Business Live Stage at Salon International 2026
Salon International News

Everything We Heard on the Business Live Stage at Salon International 2026

What Happened at Salon International 2026?
Latest News

What Happened at Salon International 2026?

Everything We Saw on the Trends Stage at Salon International 2026
Salon International News

Everything We Saw on the Trends Stage at Salon International 2026

Everything We Saw on the Modern Barber Stage at Salon International 2026, Sponsored by Wahl
Industry News

Everything We Saw on the Modern Barber Stage at Salon International 2026, Sponsored by Wahl

Everything We Saw on the Colour Stage at Salon International 2026
Salon International News

Everything We Saw on the Colour Stage at Salon International 2026

Everything We Saw on the HJ Stage at Salon International 2026
Salon International News

Everything We Saw on the HJ Stage at Salon International 2026

Winner Announced for HJ’s Extensions Competition of the Year 2026, Sponsored by Remi Cachet
Salon International News

Winner Announced for HJ’s Extensions Competition of the Year 2026, Sponsored by Remi Cachet

The Textured Hair Stage Line Up at Salon International 2026
Salon International News

The Textured Hair Stage Line Up at Salon International 2026

Win Backstage Access to Sassoon Academy at Salon Live 2026!
Salon International News

Win Backstage Access to Sassoon Academy at Salon Live 2026!

Were you spotted at the Salon International? See if you made it in our latest gallery!

If you joined us at Salon International 2026, the excitement isn’t over yet! Head over to our Instagram @salon_int to relive standout moments, and get the first look at what’s coming in 2027. Don’t miss out, join the conversation and tag us in your favourite #salon26 memories!

Put Your Brand at the Heart of the Hair Industry

With over 50 years of heritage, Salon International is the definitive platform where the global professional hair industry meets, buys, and grows. As the Europe’s leading hairdressing trade show, it connects 35,000+ highly engaged professionals with the world’s most influential brands, delivering unmatched visibility, direct access to decision-makers, and high-value commercial opportunity.

Product launches and brand activations and live demonstrations, Salon International is built to generate qualified leads, accelerate sales, and connect your brand with the audience that drives growth. Backed by a dedicated strong event team and one of the world’s largest event organisers, your investment is positioned for maximum reach, credibility, and return.

With leading brands already confirmed, now is the time to secure your space at Salon International 2027 and put your brand at the centre of the industry.

ENQUIRE NOW

Exhibiting at shows like this is a great platform to showcase our brand. Hairdressing never stops - new products and education keep the industry moving. It’s wonderful to connect directly with customers, letting them try our brushes and tools firsthand and watch live demonstrations. The merger between Salon International and Professional Beauty will be a strong statement for both the UK and Europe, creating more opportunities and visitors.

Mike Patey, Olivia Garden

Bringing together 35,000+ attendees, in search of top quality hair brands, yours could be one of the 150+ generating high-quality leads.

Exhibitors can access 11,000+ salon owners, along with 30,000 freelancers and home-based businesses that define themselves as focusing on hair and beauty.

With two global shows in one location, exhibitors can engage core hair and beauty owners, distributors and selected retail buyers - all in one high-impact event.

Reach 6,000+ international visitors, including key distrubutors from Europe, Asia and the Middle East.

Salon International and Professional Beauty are merging into one massive show for hair and beauty professionals. It’s going to be a great opportunity for brands like ours, which operate in both sectors, to showcase everything in one space.

Adam Tudor, Brand Manager, Alfa Italia

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