Salon International 2026, Europe's biggest event for hairdressing professionals, brought the global industry together to connect, create and be inspired. 

On 4–5 October at Excel London, thousands of stylists, barbers, colourists, students, educators and salon owners united to discover the latest innovations, showcase their craft and celebrate creativity on a global stage.

Visitors accessed six live stages, a dedicated Business Hub designed to help salons grow and invest, and the new Trends Stage. The event featured world-class education, Salon Live, immersive Salon Masterclasses sessions, competitions, and hundreds of live demonstrations across exhibitor stands, alongside 250+ leading brands and the iconic BHA Gallery sponsored by Schwarzkopf Professional.

 

Stages at Salon International

The heart of Salon International 2026 lay in its iconic stages, including the launch of our brand new Trends Stage, delivering world-class live education across cutting, colour, texture, trends, and business. Each session focused on real techniques, current trends, and practical insight from leading names in the industry. All included with standard entrance tickets, attendees had the opportunity to see industry icons step forward, not to present, but to create. Visitors experienced creativity in real time and left with the skills, ideas, and inspiration to transform their work behind the chair.

Excel London

Find us at:
Royal Victoria Dock, 1 Western Gateway, London E16 1XL

2026 Opening Times

Sunday October 4: 10am - 6pm
Monday October 5: 
10am - 5pm

Plan Your Visit

Put Your Brand at the Heart of the Hair Industry

With over 50 years of heritage, Salon International 2026 is the definitive platform where the global professional hair industry meets, buys, and grows. As the Europe’s leading hairdressing trade show, it connects 35,000+ highly engaged professionals with the world’s most influential brands, delivering unmatched visibility, direct access to decision-makers, and high-value commercial opportunity.

Product launches and brand activations and live demonstrations, Salon International is built to generate qualified leads, accelerate sales, and connect your brand with the audience that drives growth. Backed by a dedicated strong event team and one of the world’s largest event organisers, your investment is positioned for maximum reach, credibility, and return.

With leading brands already confirmed, now is the time to secure your space at Salon International 2026 and put your brand at the centre of the industry.

Exhibiting at shows like this is a great platform to showcase our brand. Hairdressing never stops - new products and education keep the industry moving. It’s wonderful to connect directly with customers, letting them try our brushes and tools firsthand and watch live demonstrations. The merger between Salon International and Professional Beauty will be a strong statement for both the UK and Europe, creating more opportunities and visitors.

Mike Patey, Olivia Garden

Bringing together 35,000+ attendees, in search of top quality hair brands, yours could be one of the 150+ generating high-quality leads.

Exhibitors can access 11,000+ salon owners, along with 30,000 freelancers and home-based businesses that define themselves as focusing on hair and beauty.

With two global shows in one location, exhibitors can engage core hair and beauty owners, distributors and selected retail buyers - all in one high-impact event.

Reach 6,000+ international visitors, including key distrubutors from Europe, Asia and the Middle East.

Salon International and Professional Beauty are merging into one massive show for hair and beauty professionals. It’s going to be a great opportunity for brands like ours, which operate in both sectors, to showcase everything in one space.

Adam Tudor, Brand Manager, Alfa Italia

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