Wella TVA 2021 Winners Collection Shoot: Shinefinity Shadows and Shine

by hjiadmin / last updated June 6, 2022

wella trendvision 2021 winners shoot

The glory of winning a Wella TrendVision Award doesn’t end on the big night once you’ve left the stage, in fact, the journey has only just begun… Here’s an insight into the TVA 2021 Winners shoot.

Last year as part of their prize, UK and Ireland winners were invited on a once in a lifetime photoshoot with Wella UKI technical director, HJ’s British Hairdresser of the Year and Fellowship of British Hairdressing president, Robert Eaton, Wella craft expert, Daniel Couch along with an epic team of hair, make-up and styling experts and leading photographer Kai Wan. The HJ team were also part of the mix and joined the team for the day, that quite frankly, was incredible. The winners shoot was a wonderful combination of excitement, creativity, inspiration and leadership and might fine hairdressing from the TrendVision Award 2021 winners.

This feature originally appeared in the June print issue of Hairdressers Journal, you can see the original shoot and all the formulas used here.

wella TVA 2021 winners shoot wella TVA 2021 winners shoot wella TVA 2021 winners shoot

What the Professionals Say

Robert Eaton and Daniel Couch, Russell Eaton said: “The vision for the collection was ‘Shadows and Shine’ which helped bring to life Wella Professionals latest product innovation Shinefinity. We wanted looks that represented immaculate hair quality, shine and hair diversity whilst also sharing the skills of TVA winners. The techniques were created with a two-stage application using Blondor and Koleston Perfect to create light and depth within the hair and Shinefinity to create ultra modern shades and tone. Our favourite moment was seeing the team working so well together to collectively create a collection that we are all so proud of. The shoot really represents a cross section of the industry and brings to life a fresh and modern movement in hair colour.”

Kai Wan, pKai Hair: “I have absolutely loved working on the TVA Winners shoot again this year. There is a mutual exchange of creativity and passion with all involved which is fantastic and we all learn and push ourselves, and of course, having the chance to work with Robert Eaton, twice British Hairdresser of the Year!”

“There really was no product more fit for purpose than Shinefinity for the TVA shoot. With its zero damage and zero lift claim we were able to work confidently on bringing a range of hair textures to life with the unique 32 shade palette. The finish of Shinefinity allows the personality of the hair to be maintained, allowing you to see the natural highs and lows that help bring the shadows and light theme alive. This collection is what modern colour is all about, flawless with bespoke applications that are high shine and maintain hair health.
Suzanne Alphonse, commercial education manager, Wella Professionals UK & Ireland

What the TVA 2021 Winners Say…

What did you learn on the shoot?
“There’s so many things I learned on this shoot, but mostly I learned to work on shoots with a developmental attitude towards the looks and to change and tweak them if needed. If the looking isn’ t translating the way you thought it would on camera that ’s ok, you just need to play around with it until it does.”
CIARÁN DOWD, Freelance, Craft Artist Ireland Winner

What advice do you have for those entering TVA 2022?
Just do it. You have nothing to lose and everything to gain, this is an oppor tunity of a lifetime and an amazing experience to be a par t of. It has motivated and pushed me to want to do more in my career. ERIN MARLEY, Rein & Co Hairdressing, Craft Artist UK Winner Go with your gut and create something meaningful to you, your passion will shine through in your entry.
SHONA DE ROSE, Freelance, Natural Texture Artist UK & Ireland Winner

“Go with your gut and create something meaningful to you, your passion will shine through in your entry.”
SHONA DE ROSE, Freelance, Natural Texture Artist UK & Ireland Winner

Why is TrendVision Award a good competition to enter?
“It’s a great competition to enter because you can hone in on one skill set and go up for as little or as many as you like. And you are not judged by age or experience so it’s a completely inclusive competition”
GEORGIA FREEMAN, Q Cut Hair & Beauty, Style Master UK & Ireland

“So educational, exceptional prizes, and allows you to show off your skills while also furthering them. It has had a massive effect on the team within the salon, we have celebrated nonstop and even our guests are in on the win! It has motivated the team to enter and also push themselves.”
EMILY NELSON, House of Colour, Colour Specialist Ireland Winner

What have you gained from entering and winning TrendVision Award?
“I’ve gained the confidence I needed to push for greater things in this industry and I’ve found my Instagram is growing much faster. It’s also given me my first hairdressing award, which I am super proud of.”
GERRI STOBBS, NJUK Hair & Beauty, Colour Artist UK Winner

“The confidence to achieve my goals and recognition within the industry.”
CRAIG PARKINSON, Freelance, Editorial Look UK & Ireland Winner

How to Enter
If you’d like to stand a chance of being one of this year’s TrendVision Award winners, then there’s still time to enter. The Colour Artist, Colour Specialist, Craft Artist, and Editorial Look categories all close on June 14th. Head here for the finer details and take the first step towards changing your hairdressing career for the better. What have you got to lose?

Hair: Wella UKI technical director, Robert Eaton, Russell Eaton and Wella craft expert Daniel Couch, Russell Eaton & TrendVision Award Winners: Gerri Stobbs, NJUK Hair & Beauty, Emily Nelson, House of Colour, Erin Marley, Rein & Co Hairdressing, Ciarán Dowd, Freelance, Craig Parkinson, Freelance, Shone de Rose, Freelance, Georgia Freeman, Q Cut Hair & Beauty
Wella Professionals Technical Support: Sinead Corliss, Wella Professionals technical educator
Photography: Kai Wan, pKai Hair
Stylist: Clare Frith
Make-up: Lucy Flower, assisted by Maria Jiggins

This is a sponsored post in collaboration with Wella Professionals. This feature originally appeared in the June print issue of Hairdressers Journal, you can see the original article here. 

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