New trend alert! addison rae goes dark for summer

Tik Tok's stand out star has debuted a darker hue for the summer months. While a lot of clients might opt to lighten their hair for the warmer months Addison Rae headed to Redken ambassador Cassondra Kaeding for her new brunette hair colour. https://www.instagram.com/p/CCeB4hjnMrN/ For the colour, Cassondra used Redken Shades EQ: The is base 05N + 07M with 07M + 06N on the mid-lengths and ends. While the colour is deep, the richness of the hue is perfect for summer and complements the sunkissed tan that summer weather usually brings. "Due to lockdown, many of our clients have decided to go from blonde to brown, opting for beautiful, shiny healthy hair. It’s the first time in years many have seen their natural colour and have decided they actually like it darker and now is the perfect opportunity for a change," says Paul Chandler, Advanced Pro Salon technical director. "For the coming season, our clients want to be embracing rich chocolate browns which offer vibrance and shine and give their hair a little rest from pre-lightening. Going from blonde to dark is only something a hair professional can achieve; it’s not a look clients can create with a box colour, so it’s a great trend for our industry. This hue also needs a homeware regime, which will boost retail sales," Advises Paul.

How to make rich brunette shades last longer

"A colour specialist will pre-pig the hair with gold/copper tones, this will allow the chosen shade to last longer and build the hair colour pigment from pre-lightening," says Paul. "Then apply your chosen brown shade, such as Advanced Pro Salon ColourCode Deep Brown 4/77 and 4/0 for that perfect shine and healthy finish, enhancing the richness from the chocolate browns. Brunettes are all about healthy hair, reflecting the light with a stunning shine and vibrant tones that add dimension and depth.” For more colour inspiration visit our Pinterest page here