Salon Marketing

The success of a salon can be as much down to the way it is marketed as the venue, the interior, the team or the services you offer. Successful salon marketing can include social media, networking, loyalty schemes and in-salon campaigns and events, PR and much much more. Here are some marketing ideas from industry experts to help take your business to the next level.

Why the MailOnline Ad Manager is a Cost-Effective Way for Salons to Advertise

Last updated May 13, 2021

Mail Metro Media has launched The MailOnline Ad Manager, a self-service platform for Small Medium Enterprises (SMEs) like hair salons to easily and effectively manage their own ad campaigns for the very first time across its online portfolio of MailOnline, Metro.co.uk and iNews.co.uk. As lockdown begins to life and businesses reopen, The MailOnline Ad Manager will provide Read More

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Who are British Consumers Most Loyal to? Their Hairdressers Obviously!

Last updated April 22, 2021

Encouragingly more than half of Brits say they’re most loyal to their favourite hairdressers over any other business, according to new research which coincides with the reopening of the industry across the UK. When compared to a range of other businesses– including supermarkets, retailers, gyms and service providers – 50% said they’re ‘very loyal’ to Read More

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These Salons Are Making Sustainability Pledges and Amnesties

Last updated April 19, 2021

For HJ’s Sustainability Week we asked salons what pledges and awareness days they are planning for the year ahead. Innovative, committed and hard-working these salons and barbershops are proving that salons can be sustainable. Anne Veck’s Plastic Amnesty Day At Anne Veck Oxford clients will be invited to bring in ALL plastic containers, including water Read More

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Green Salon Collective Creates Circular Economy For Hair Waste

Last updated April 19, 2021

Green Salon Collective, the original authority on salon sustainability in UK & Ireland, are always thinking about they can use salon waste (like hair) to benefit the industry, the environment and/or the community. With this in mind they are aim to create a circular economy with each waste stream that salons give them. Take hair Read More

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Social Media, Upskilling and Retail Most Important Focuses For Hair Salons

Last updated April 20, 2021

As salons up and down the UK begin to reopen, a report from global salon supplies wholesaler, SimplyHair, has revealed that social media, upskilling and retail are becoming more integral to hair salon businesses. Ahead, the report shows why social media, upskilling and retail are so crucial to those in the industry. Social media marketing Read More

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Farnham Salon Has A Visit From The Easter Bunny

Last updated April 6, 2021

The Easter bunny arrived in the village of Farnham Common over Easter weekend, as Mikaela Martin from Ginger Rabbit salon teamed up with the local shops in the village with a treasure trail and ‘decorate the egg’ competition. The salon had over a 100 entries and all the children received an Easter egg (donated by Read More

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Celebrate Your Skills with L’Oréal’s #HairProsKnowBest Campaign

Last updated March 29, 2021

L’Oréal Professional Products new #HairProsKnowBest campaign aims to celebrate the skills of all hairdressers as salons across the UK prepare to reopen safely. What is L’Oréal Professional Products #HairProsKnowBest Campaign? The #HairProsKnowBest campaign by L’Oréal Professional Products, which includes L’Oréal Professionnel, Kérastase, Redken and Matrix is designed to highlight the vital role that hair professionals Read More

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How to Choose a BHA Team for Your Collection

Last updated March 31, 2021

Getting a BHA team together is an important first step when entering the British Hairdressing Awards, sponsored by Schwarzkopf Professional. From make-up artists to photographers to stylists – having a strong BHA team working with you can help you bring your vision to life. We asked the top hairdressers to share the importance to creating Read More

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