Salon Marketing

The success of a salon can be as much down to the way it is marketed as the venue, the interior, the team or the services you offer. Successful salon marketing can include social media, networking, loyalty schemes and in-salon campaigns and events, PR and much much more. Here are some marketing ideas from industry experts to help take your business to the next level.

These 3 Salons are Strengthening Community Ties – Here’s How

Last updated August 2, 2021

From cocktail bars to yoga classes, salons are fast becoming local hotspots, we talked to three salons on how they became pillars of their communities. Earlier this year, hairdresser Tim Scott-Wright of The Hair Surgery in Stourbridge turned heads with his story of The Friday Ladies, a group of women who have visited his salon Read More

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How to Become A Client Magnet With Beu

Last updated July 27, 2021

Ben Fisher, the founder of online bookings app Beu, explains why a brand is more than a logo and how you can harness brand power to make your salon stand out. “Shut your eyes and think of your favourite brand. Chances are the first thought or image that came into your mind wasn’t just the logo Read More

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The Best Ways to Increase Salon Revenue This Summer

Last updated June 17, 2021

If you’re thinking about how to increase salon revenue this summer (who isn’t?!), Shortcuts has a plan to ensure you keep those bookings coming in.  Maximise your productivity  Are you maximising your salon’s productivity as much as you could be? Having an effective appointment scheduling process in place is a sure-fire way to do so! Read More

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How One Hairdresser is Boosting Business by Advertising with MailOnline

Last updated June 14, 2021

For hairdressing businesses the impact of multiple lockdowns has been devastating, but new advertising platform MailOnline Ad Manager is set to help drive clients through the door. Before the pandemic hit, trade was booming for Tom Hallahan, 32, who opened Aitch & Aitch hair salon in Beckenham, Kent, five years ago.  He had a team Read More

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The Exciting New Development from Shortcuts 8.1

Last updated June 7, 2021

Shortcuts have been working on a brand new version – but Shortcuts 8.1 isn’t just any old update, the brand has revolutionised Shortcuts as you know it and propelled it into the future of salon technology. Jo Burgess, co-founder and the VP of Evolution at Shortcuts, explains… “Now there are so many reasons to be Read More

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A New Era For Hairdressing Says Jo Burgess, Shortcuts Co-founder

Last updated May 6, 2021

Co-founder of Shortcuts, Jo Burgess reveals why she sees 2021 as a new era of hairdressing and what tools the software company has developed to support hairdressers in this incredibly important year… “As we get cosy with the idea of 2021, it’s the perfect time to reflect on the past and look forward to the Read More

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Why the MailOnline Ad Manager is a Cost-Effective Way for Salons to Advertise

Last updated May 13, 2021

Mail Metro Media has launched The MailOnline Ad Manager, a self-service platform for Small Medium Enterprises (SMEs) like hair salons to easily and effectively manage their own ad campaigns for the very first time across its online portfolio of MailOnline, and As lockdown begins to life and businesses reopen, The MailOnline Ad Manager will provide Read More

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Who are British Consumers Most Loyal to? Their Hairdressers Obviously!

Last updated April 22, 2021

Encouragingly more than half of Brits say they’re most loyal to their favourite hairdressers over any other business, according to new research which coincides with the reopening of the industry across the UK. When compared to a range of other businesses– including supermarkets, retailers, gyms and service providers – 50% said they’re ‘very loyal’ to Read More

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