Salon Marketing

The success of a salon can be as much down to the way it is marketed as the venue, the interior, the team or the services you offer. Successful salon marketing can include social media, networking, loyalty schemes and in-salon campaigns and events, PR and much much more. Here are some marketing ideas from industry experts to help take your business to the next level.

Tips For Boosting Salon Referrals

Last updated July 21, 2022

Business consultant Phil Jackson, from Build Your Salon, offers these tips for promoting your business through salon referrals. Recommend a friend doesn’t need to be ‘meh’. The problem with almost every salon referral programme is that they all look very similar, and usually fail to add much to your business. We get a few hundred flyers Read More

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How To Let Your Business Run Itself

Last updated July 19, 2022

Discover how subscription-free Fresha can let your business run itself. Hear from salon owner Anil Salhan how Fresha is helping BLACC + BLOND become one of the UK’s first gender and carbon-neutral hair salons. Anil Salhan opened Birmingham-based BLACC +BLOND just before the start of the Covid lockdown with the dream of becoming the UK’s Read More

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Grow Your Business Profitably with Sustainability at its Heart

Last updated April 19, 2022

There’s no escaping the fact that daily life has changed in a big way recently, and nowhere more so than in the salon. Alongside Aveda’s sustainability credentials which have been at the forefront of everything they do since the brand first launched in 1978, Aveda is also the perfect salon partner to help boost your Read More

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The Fresha Store is Here! Create Your Own Online Store, Sell Products and Boost Retail Sales!

Last updated February 7, 2022

Fresha, the world’s No.1 free appointment scheduling software, is transforming retail performance for its partners and the online shopping experience for salons and their clients with the launch of Fresha Store. Over 60,000 hair, beauty and wellness partners and 200,000 professionals that manage their appointments, promote services and protect their incomes with Fresha, can now Read More

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Do Salon Reviews Really Matter?

Last updated January 28, 2022

Just how influential are salon reviews in influencing our client’s buying behaviour? Very influential as it turns out! According to research 90%* of customers read reviews before they choose to buy a product or book a service and a staggering 94%* actively avoid a product or business rating that is lower than 4 stars. How Read More

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Looking For a Distributor Who Cares About Your Business?

Last updated January 20, 2022

If you’re looking for a distributor who strives to supply the best, salon-exclusive products and colours with fantastic margins and sustainable credentials, then look no further than Salon Business Solutions.  Salon Business Solutions do things differently; they’ve sourced some of the most innovative, sustainable, vegan and cruelty-free products on the market, including Nine Yards, R+Co Read More

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3 Top Tips for Hairdressers to Make Work Happier

Last updated November 9, 2021

Hairdressers – working hard is great, but your business is somewhere where people come to relax and feel better about themselves, so it’s important to always think of ways to work happier and be less busy. After all, having your cut and colour whilst your stylist answers the phone, replies to texts and updates their Read More

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