The success of a salon can be as much down to the way it is marketed as the venue, the interior, the team or the services you offer. Successful salon marketing can include social media, networking, loyalty schemes and in-salon campaigns and events, PR and much much more. Here are some marketing ideas from industry experts to help take your business to the next level.
There’s no escaping the fact that daily life has changed in a big way recently, and nowhere more so than in the salon. Alongside Aveda’s sustainability credentials which have been at the forefront of everything they do since the brand first launched in 1978, Aveda is also the perfect salon partner to help boost your Read More
Fresha, the world’s No.1 free appointment scheduling software, is transforming retail performance for its partners and the online shopping experience for salons and their clients with the launch of Fresha Store. Over 60,000 hair, beauty and wellness partners and 200,000 professionals that manage their appointments, promote services and protect their incomes with Fresha, can now Read More
Just how influential are salon reviews in influencing our client’s buying behaviour? Very influential as it turns out! According to research 90%* of customers read reviews before they choose to buy a product or book a service and a staggering 94%* actively avoid a product or business rating that is lower than 4 stars. How Read More
If you’re looking for a distributor who strives to supply the best, salon-exclusive products and colours with fantastic margins and sustainable credentials, then look no further than Salon Business Solutions. Salon Business Solutions do things differently; they’ve sourced some of the most innovative, sustainable, vegan and cruelty-free products on the market, including Nine Yards, R+Co Read More
We talked to Elena Lavagni, co-owner and managing director at Neville’s Hair and Beauty about their new blow dry bar which puts the focus back on the ‘lost art’ of classic round brush blow drying skills (and away from curling tongs and hot brushes). Elena explains: “I feel like the pandemic has been a major Read More
Hairdressers – working hard is great, but your business is somewhere where people come to relax and feel better about themselves, so it’s important to always think of ways to work happier and be less busy. After all, having your cut and colour whilst your stylist answers the phone, replies to texts and updates their Read More
The dedicated virtual event platform is packed with on demand content, quizzes & polls, attendee networking opportunities and a chance for you to speak 1-2-1 with experts. The complimentary event is open to all hair professionals across the UK & Ireland, making this a learning opportunity not to be missed! (Book Your Free Course now) Read More
Zenoti’s mission is to empower people to achieve their greatness and this is brought to life in their newest brand campaign, Go Zenoti. Click here to watch the video! Or keep scrolling to see it below. The Go Zenoti campaign pays tribute first and foremost to the people behind it all: the salon, spa, medspa, Read More
As we try to navigate a post-pandemic world, now more than ever salons should look to software systems and technology to help streamline, organise and strengthen their businesses – read on to find out the latest updates from Phorest so you can be on top of your game. How to empower and motivate your team Read More