The success of a salon can be as much down to the way it is marketed as the venue, the interior, the team or the services you offer. Successful salon marketing can include social media, networking, loyalty schemes and in-salon campaigns and events, PR and much much more. Here are some marketing ideas from industry experts to help take your business to the next level.
Salon software brand Phorest is hosting a virtual Uplift event on Monday 25 January at 10am to 12.30pm to inspire salon owners and get salon teams ready for the year ahead and for when hairdressing businesses can open again. Phorest is offering HJ’s readers an exclusive 25% discount code. The code is HJ25 if you Read More
Salons up and down the country face another lockdown, but HJ is here to support you during these challenging times with our new ‘HJ Upskills’ lives, designed to help you boost your business, digital and creative skills. “We know it’s a really difficult time – mentally, physically and financially – for all of you so Read More
Is your salon ready to ride the #ShopLocal trend with an online store? A recent survey carried out by Phorest showed that the trend for supporting local businesses since COVID-19 has increased. After lockdown has closed shops and salons across the UK, it’s now a vital time to be thinking about your online strategy when Read More
In the saturated hair salon market, coupled with the current climate, we don’t need to tell you that you need to stand out to survive. So from making every client feel like a VIP, to giving back to your local community, we asked the experts share their tips on keeping clients coming through the doors. Read More
Rainbow Room International‘s owners Alan and Linda Stewart list their eight tips for using the local press to raise the profile of your salon. Establish relationships with the correct contacts It’s important when reaching out to local press that you are contacting the right person. If you are contacting the publication with lifestyle or beauty news, Read More
Earlier this year Blue Tit London were announced as the global creative directors of Italian haircare brand Oway. HJ headed to the brand’s headquarters in Bologna, Italy to find out more about the exciting partnership. The Oway brand values Oway proudly describes its range as the world’s first professional haircare, treatment and colour line that’s made with Read More
En Route Hair & Beauty are doing their bit for the environment – the salon in Walton has launched a campaign against the single usage of plastic waste generated by sales of shampoo and conditioner bottles. Owner Melenie Tudor, has created a refill station to invite and encourage customers to reuse, recycle and refill their empty product containers, so that Read More
Your website is your platform and showcase to the world. It is an essential part of your business proposition. If you don’t have a well-built website to drive clients to your hair salon, you are missing out on thousands of pounds every year. Here are some tips to make your website work hard for you. Read More
Salon International is launching exclusive business seminars with a host of hairdressing industry experts this year. The sessions will be held at the show on Sunday 6 October and will explore innovative and creative ways of generating extra profits within your salon. From a panel discussing whether you can go wrong on social media to Read More