Salon Marketing

The success of a salon can be as much down to the way it is marketed as the venue, the interior, the team or the services you offer. Successful salon marketing can include social media, networking, loyalty schemes and in-salon campaigns and events, PR and much much more. Here are some marketing ideas from industry experts to help take your business to the next level.




This is How you get the Best Instagram Pictures for your Clients

Posted on April 12, 2018

If you just take a glimpse at the Not Another Salon and Not Another Academy Instagram feeds you can see that owner Sophia Hilton knows exactly what she’s doing when it comes to social media. Apps such as Instagram are amazing free marketing tools for your salon to be noticed by millions of potential clients Read More

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Linton & Mac Tempt Clientele With New Breakfast Blow-Dry Service

Posted on March 31, 2018

With the round the clock demands of life, finding time to indulge in treatments is getting harder for many clients. To aid their clients in their pre-work beautifying, Aberdeen based salon Linton & Mac has launched a ‘breakfast blow-dry’ menu. The multi-award-winning salon is adding a selection of early morning express hair and beauty services Read More

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Business Panel: How can you Promote your Salon in the Local Area?

Posted on March 21, 2018

In this new Business Panel series, HJ’s British Hairdressing Business Awards winners reveal their expert hints, tips and advice for running a business in 2018. This month, the winners reveal how to use clever marketing and events to attract new clients through your doors. Name: Robert Rix Salon: The Company of Master Barbers Award: Retail Read More

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5 Crucial Tips on Running a Successful Salon in a Small Town

Posted on January 14, 2018

Many of the UK’s salon businesses are located in and around our largest cities, however it’s the smaller and coastal salons that are the cornerstone of their towns and villages. But how do these salons’ client lists stay full? And how do you keep the salon busy with little foot fall or transport links? Running Read More

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How to Amp up Your Salon Customer Service at Christmas

Posted on December 16, 2017

The festive season in salon is no doubt the busiest time of the year. With clients looking to change up their look and turn up the glam will maximum impact from minimum input it can be stressful to maintain a cheery atmosphere. Here are a few tips on how to amp up your salon customer Read More

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