The success of a salon can be as much down to the way it is marketed as the venue, the interior, the team or the services you offer. Successful salon marketing can include social media, networking, loyalty schemes and in-salon campaigns and events, PR and much much more. Here are some marketing ideas from industry experts to help take your business to the next level.
A new study has found that 85% of UK consumers prefer to shop in store, despite the convenience offered by online shopping. This research could suggest that an omni-channel approach should be a feature in your salon retail business plan. A survey of 1,056 UK adults carried out by leading digital marketing agency, Marketingsignals.com, revealed that 85% Read More
If you just take a glimpse at the Not Another Salon and Not Another Academy Instagram feeds you can see that owner Sophia Hilton knows exactly what she’s doing when it comes to social media. Apps such as Instagram are amazing free marketing tools for your salon to be noticed by millions of potential clients Read More
Email marketing can be a costly expenditure, so it’s important that it delivers the best possible return. Email validation is one way to get a good return on investment (ROI). Here’s five aspects of email validation that you can try according to Marios Italos, founder of Marios Italos founder of emailverifier.com … Ensure that all addresses Read More
Email marketing is one of the most effective tools that a small to medium hair business has to talk to existing customers, build customer loyalty, spread awareness and enhance brand reputation. The Direct Marketing Association discovering that email marketing can generate 58% of all revenue for your business, if used appropriately, it gives you a Read More
In celebration of National Cut Your Energy Costs day today here’s a reminder how energy-intensive hair salons can be. But it’s not all doom and gloom, we also reveal easy ways to save energy in the salon too. Fact: the hair industry is energy intensive. One person washing their hair every day with a rinse, Read More
Invite your clients for a new year, new you-style hair makeover consultation to get their year going with a bang and to kick-start your business for 2019 suggests salon business consultant Penny Etheridge. The New Year can bring with it a great opportunity to offer your clients ‘New Year, New You’ consultations. So why not introduce Read More
When you’re rushed off your feet, retailing might be the last thing on your mind. But, take note of these quick ways to boost Christmas retail sales in the salon and you’ll bump up your bottom line as well as your client’s spirits. Forget the ‘hard’ sell Jenn Linton and Jaye Macdonald, co-directors, Linton & Read More
PR expert Laura Glazebrook of LWPR looks at how salons can get the most from a photographic collection
Producing a collection can be a great way to promote your salon business. Here’s some advice on producing stunning imagery without it breaking the bank?