The success of a salon can be as much down to the way it is marketed as the venue, the interior, the team or the services you offer. Successful salon marketing can include social media, networking, loyalty schemes and in-salon campaigns and events, PR and much much more. Here are some marketing ideas from industry experts to help take your business to the next level.
In the saturated hair salon market, coupled with the current climate, we don’t need to tell you that you need to stand out to survive. So from making every client feel like a VIP, to giving back to your local community, we asked the experts share their tips on keeping clients coming through the doors. Read More
Rainbow Room International‘s owners Alan and Linda Stewart list their eight tips for using the local press to raise the profile of your salon. Establish relationships with the correct contacts It’s important when reaching out to local press that you are contacting the right person. If you are contacting the publication with lifestyle or beauty news, Read More
Earlier this year Blue Tit London were announced as the global creative directors of Italian haircare brand Oway. HJ headed to the brand’s headquarters in Bologna, Italy to find out more about the exciting partnership. The Oway brand values Oway proudly describes its range as the world’s first professional haircare, treatment and colour line that’s made with Read More
En Route Hair & Beauty are doing their bit for the environment – the salon in Walton has launched a campaign against the single usage of plastic waste generated by sales of shampoo and conditioner bottles. Owner Melenie Tudor, has created a refill station to invite and encourage customers to reuse, recycle and refill their empty product containers, so that Read More
Your website is your platform and showcase to the world. It is an essential part of your business proposition. If you don’t have a well-built website to drive clients to your hair salon, you are missing out on thousands of pounds every year. Here are some tips to make your website work hard for you. Read More
Salon International is launching exclusive business seminars with a host of hairdressing industry experts this year. The sessions will be held at the show on Sunday 6 October and will explore innovative and creative ways of generating extra profits within your salon. From a panel discussing whether you can go wrong on social media to Read More
World Barber Day will be held this year on Monday 16 September and the build up has started today. A global initiative in conjunction with UNICEF, the initiative encourages barbers to unite and raise funds to help protect and educate children all over the world. For 2019, World Barber Day has partnered up with The Bluebeards Revenge Read More
With plant-based lifestyles fuelling demand across all industries, Salons Direct, the UK wholesaler of professional salon supplies, has created an interactive map of vegan salons in the UK. Last year the UK launched more vegan products than any other nation, accommodating the quarter of all millennials who now identify as vegan or vegetarian. The map shows the Read More
A new study has found that 85% of UK consumers prefer to shop in store, despite the convenience offered by online shopping. This research could suggest that an omni-channel approach should be a feature in your salon retail business plan. A survey of 1,056 UK adults carried out by leading digital marketing agency, Marketingsignals.com, revealed that 85% Read More