The success of a salon can be as much down to the way it is marketed as the venue, the interior, the team or the services you offer. Successful salon marketing can include social media, networking, loyalty schemes and in-salon campaigns and events, PR and much much more. Here are some marketing ideas from industry experts to help take your business to the next level.
The Easter bunny arrived in the village of Farnham Common over Easter weekend, as Mikaela Martin from Ginger Rabbit salon teamed up with the local shops in the village with a treasure trail and ‘decorate the egg’ competition. The salon had over a 100 entries and all the children received an Easter egg (donated by Read More
L’Oréal Professional Products new #HairProsKnowBest campaign aims to celebrate the skills of all hairdressers as salons across the UK prepare to reopen safely. What is L’Oréal Professional Products #HairProsKnowBest Campaign? The #HairProsKnowBest campaign by L’Oréal Professional Products, which includes L’Oréal Professionnel, Kérastase, Redken and Matrix is designed to highlight the vital role that hair professionals Read More
Getting a BHA team together is an important first step when entering the British Hairdressing Awards, sponsored by Schwarzkopf Professional. From make-up artists to photographers to stylists – having a strong BHA team working with you can help you bring your vision to life. We asked the top hairdressers to share the importance to creating Read More
Salon software company Phorest is helping salons prepare to reopen with the Phorest Spring Forward Portal. Hair and barber businesses in Wales can reopen from Monday 15 March and the 12 April reopening date for England is just four weeks away with other parts of the UK expected to follow soon. Using the Phorest Spring Read More
Want to know how you can boost your hair salon’s online presence? Kate Woods, owner of Salondipity, shares her tips for boosting your business’s presence online. How Can I Boost My Hair Salon’s Online Presence? If you’re looking for ways to ensure a constant stream of new clients when your salon re-opens, investing a little Read More
Elena Lavagni, director, of Neville Hair & Beauty offers her top tips on recruiting staff.
On Monday 8th February, Phorest hosted its virtual Uplift event, reaching over 600 salon owners in the UK and Ireland, providing business owners with a morning of inspirational and motivational education. What happened at Phorest Uplift 2021? Hosted by Phorest’s CEO Ronan Perceval and the Phorest Software team, the event offered attendees a number of Read More
With a global mission to support every hairdresser to learn, earn and live best, Redken has announced the launch of The Redken Advocate Network. A collection of the industry’s freshest talent have partnered with Redken to inspire and engage through the power of social and education. In the last three years, Redken has seen dynamic growth in professional Read More
Salon software company Zenoti’s robust AI and automation tools SmartShifts, Smart Marketing and ezPulse increase efficiency, reduce costs and improve salon guest experiences. And it couldn’t come at a better time as Covid-19 has meant that optimizing salon appointments and maximizing productivity has never been more important. Here’s a bit more information about each of the Read More