The success of a salon can be as much down to the way it is marketed as the venue, the interior, the team or the services you offer. Successful salon marketing can include social media, networking, loyalty schemes and in-salon campaigns and events, PR and much much more. Here are some marketing ideas from industry experts to help take your business to the next level.
HJ Men spoke to key barbers in the social sphere to find out what social media channels they’re using, the tricks for building online engagement and how often to post. In the first of a two part series, we discuss how Instagram can transform careers and businesses. Instagram is not just for posting pics from Read More
Holding regular client events is key to raising your salon’s local profile, says Penny Etheridge of Radiant Hair Consultancy.
If you just take a glimpse at the Not Another Salon and Not Another Academy Instagram feeds you can see that owner Sophia Hilton knows exactly what she’s doing when it comes to social media. Apps such as Instagram are amazing free marketing tools for your salon to be noticed by millions of potential clients Read More
With the round the clock demands of life, finding time to indulge in treatments is getting harder for many clients. To aid their clients in their pre-work beautifying, Aberdeen based salon Linton & Mac has launched a ‘breakfast blow-dry’ menu. The multi-award-winning salon is adding a selection of early morning express hair and beauty services Read More
In this new Business Panel series, HJ’s British Hairdressing Business Awards winners reveal their expert hints, tips and advice for running a business in 2018. This month, the winners reveal how to use clever marketing and events to attract new clients through your doors. Name: Robert Rix Salon: The Company of Master Barbers Award: Retail Read More
Super-salon owner and author Hellen Ward offers her top tips on attracting and retaining clients.
Many of the UK’s salon businesses are located in and around our largest cities, however it’s the smaller and coastal salons that are the cornerstone of their towns and villages. But how do these salons’ client lists stay full? And how do you keep the salon busy with little foot fall or transport links? Running Read More
The festive season in salon is no doubt the busiest time of the year. With clients looking to change up their look and turn up the glam will maximum impact from minimum input it can be stressful to maintain a cheery atmosphere. Here are a few tips on how to amp up your salon customer Read More