The success of a salon can be as much down to the way it is marketed as the venue, the interior, the team or the services you offer. Successful salon marketing can include social media, networking, loyalty schemes and in-salon campaigns and events, PR and much much more. Here are some marketing ideas from industry experts to help take your business to the next level.
To mark their recent collaboration with everyone’s favourite cuddly bears, The Care Bears, Not Another Salon launched their ‘Care Bear Kindness Week’ on Instagram. Every day the team took on tasks in-salon to promote their #cooltobekind brand message. This included; an in-salon competition to find a Care Bear hidden somewhere in Brick Lane, an Instagram competition Read More
Edinburgh based salon, Vincent Bell Hairdressing has launched a mental health campaign titled ‘In It Together’ that aims to create awareness of mental health within the salon environment. Karen and Vincent Bell, the husband and wife team behind Vincent Bell Hairdressing, were inspired to launch the campaign after a recent visit from a woman who Read More
Salon owners Gavin and Ella McIntyre of G E McIntyre salon in Northampton hosted a fundraising ball to help raise funds for two charities close to their hearts – The Hairdressers’ Charity and Meningitis Now. With over 250 local businesses and hair industry greats attending, including Errol Douglas MBE, Fellowship for British Hairdressing President Karine Jackson and The Hairdressers’ Charity Read More
World Barber Day will be held for the first time this year on 16 September. It’s a global initiative in conjunction with UNICEF where barbers can unite to raise funds to help protect and educate children all over the world. Barbershops can support World Barber Day in a many ways and it all starts by registering your store, completely free, online here. Read More
Historically Brits are a loyal bunch – especially when it comes to their hairdresser. However, younger clientele are less loyal than their older counterparts, which can be worrying as these are the clients that you need to sustain a bond with. Here, Sean Hanna discusses the importance of creating a distinctive experience in your salon to Read More
Gone are the days of simply offering a short-back-and-sides. Gents today demand a plethora of barbering services. Find out what’s going down a treat in these top businesses… Face Profiling “Face profiling is a technique I created to analyse a client’s face shape. It identifies ways to define and accentuate individual features and bone structure. We Read More
Summer is the time that everyone wants to look good, whether that’s pre-holiday beautifying, wedding season prep or experimenting with a new look. And for salons, it’s a perfect time to take advantage of holding onto returning customers, securing new clients and generally improve business this summer. Here, Nergish Wadia-Austin, Founder of PHAB Standard Ltd, Read More
HJ Men spoke to key barbers in the social sphere to find out what social media channels they’re using, the tricks for building online engagement and how often to post. In the second of a two part series, we discuss how Facebook can transform your career and business. The business tool While Instagram is great Read More
Steven Gunnip, director of Salon Evolution, discusses how promoting colour services can boost your salon business.