The success of a salon can be as much down to the way it is marketed as the venue, the interior, the team or the services you offer. Successful salon marketing can include social media, networking, loyalty schemes and in-salon campaigns and events, PR and much much more. Here are some marketing ideas from industry experts to help take your business to the next level.
Ben Fisher, the founder of online bookings app Beu, explains why a brand is more than a logo and how you can harness brand power to make your salon stand out. “Shut your eyes and think of your favourite brand. Chances are the first thought or image that came into your mind wasn’t just the logo Read More
If you’re thinking about how to increase salon revenue this summer (who isn’t?!), Shortcuts has a plan to ensure you keep those bookings coming in. Maximise your productivity Are you maximising your salon’s productivity as much as you could be? Having an effective appointment scheduling process in place is a sure-fire way to do so! Read More
For hairdressing businesses the impact of multiple lockdowns has been devastating, but new advertising platform MailOnline Ad Manager is set to help drive clients through the door. Before the pandemic hit, trade was booming for Tom Hallahan, 32, who opened Aitch & Aitch hair salon in Beckenham, Kent, five years ago. He had a team Read More
Shortcuts have been working on a brand new version – but Shortcuts 8.1 isn’t just any old update, the brand has revolutionised Shortcuts as you know it and propelled it into the future of salon technology. Jo Burgess, co-founder and the VP of Evolution at Shortcuts, explains… “Now there are so many reasons to be Read More
Co-founder of Shortcuts, Jo Burgess reveals why she sees 2021 as a new era of hairdressing and what tools the software company has developed to support hairdressers in this incredibly important year… “As we get cosy with the idea of 2021, it’s the perfect time to reflect on the past and look forward to the Read More
Mail Metro Media has launched The MailOnline Ad Manager, a self-service platform for Small Medium Enterprises (SMEs) like hair salons to easily and effectively manage their own ad campaigns for the very first time across its online portfolio of MailOnline, Metro.co.uk and iNews.co.uk. As lockdown begins to life and businesses reopen, The MailOnline Ad Manager will provide Read More
COVID-19 social restrictions such as no hugs, social distancing and smiles behind face coverings will be in place for some time to come in the salon, but it is still possible to provide a great client experience explains NHBF director Tina Beaumont-Goddard. If you want to create the perfect client experience, NHBF director Tina Beaumont-Goddard Read More
Encouragingly more than half of Brits say they’re most loyal to their favourite hairdressers over any other business, according to new research which coincides with the reopening of the industry across the UK. When compared to a range of other businesses– including supermarkets, retailers, gyms and service providers – 50% said they’re ‘very loyal’ to Read More
For HJ’s Sustainability Week we asked salons what pledges and awareness days they are planning for the year ahead. Innovative, committed and hard-working these salons and barbershops are proving that salons can be sustainable. Anne Veck’s Plastic Amnesty Day At Anne Veck Oxford clients will be invited to bring in ALL plastic containers, including water Read More