Salon Marketing

The success of a salon can be as much down to the way it is marketed as the venue, the interior, the team or the services you offer. Successful salon marketing can include social media, networking, loyalty schemes and in-salon campaigns and events, PR and much much more. Here are some marketing ideas from industry experts to help take your business to the next level.

How to Get Creative On a Budget

Posted on November 8, 2018

Producing a collection can be a great way to promote your salon business. Here’s some advice on producing stunning imagery without it breaking the bank?

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Mintel Reveals 2019 Consumer Trends – This is What it Means for Salons

Posted on October 6, 2018

Mintel has revealed six key consumer trends impacting industries and markets around the world. In 2019 and beyond, the global consumer landscape is set to change with the key themes of privacy, individuality, wellness, convenience and connectivity coming into play. We dissect the Mintel Consumer Trends and show how the salon industry can, and is already, responding. Total Read More

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Hairdressers Reveal Their Favourite Salon Software and Technology

Posted on October 4, 2018

We spoke to a range of people in the hairdressing industry to find out what salon software and technology they rate. Are iPhones the phone of choice for stylists? What salon software makes their life easier and boosts profits? And what apps do they use everyday? Find out in our mini interviews below… Ken Picton, owner Read More

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Should you Offer a Hair Spa Treatment in your Salon?

Posted on September 27, 2018

The UK spa market is valued at over £1.5 billion, according to Spa Creators Spa Analysis (2016), and more than six million consumers visit spas every year so there is a huge retail opportunity for creating a hair spa treatment your salon. En Route Hair & Beauty’s hair spa in Wakefield has decided to provide Read More

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Not Another Salon Launch Care Bear Kindness Week on Instagram

Posted on September 7, 2018

To mark their recent collaboration with everyone’s favourite cuddly bears, The Care Bears, Not Another Salon launched their ‘Care Bear Kindness Week’ on Instagram. Every day the team took on tasks in-salon to promote their #cooltobekind brand message. This included; an in-salon competition to find a Care Bear hidden somewhere in Brick Lane, an Instagram competition Read More

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Vincent Bell Hairdressing Launch ‘In It Together’ Mental Health Campaign

Posted on September 5, 2018

Edinburgh based salon, Vincent Bell Hairdressing has launched a mental health campaign titled ‘In It Together’ that aims to create awareness of mental health within the salon environment. Karen and Vincent Bell, the husband and wife team behind Vincent Bell Hairdressing, were inspired to launch the campaign after a recent visit from a woman who Read More

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G&E McIntyre Raises £3200 for The Hairdressers’ Charity and Meningitis Now

Posted on September 3, 2018

Salon owners Gavin and Ella McIntyre of G E McIntyre salon in Northampton hosted a fundraising ball to help raise funds for two charities close to their hearts – The Hairdressers’ Charity and Meningitis Now. With over 250 local businesses and hair industry greats attending, including Errol Douglas MBE, Fellowship for British Hairdressing President Karine Jackson and The Hairdressers’ Charity Read More

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How to Keep Your Clients Loyal in a Non-Committal Era

Posted on August 14, 2018

Historically Brits are a loyal bunch – especially when it comes to their hairdresser. However, younger clientele are less loyal than their older counterparts, which can be worrying as these are the clients that you need to sustain a bond with. Here, Sean Hanna discusses the importance of creating a distinctive experience in your salon to Read More

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