The success of a salon can be as much down to the way it is marketed as the venue, the interior, the team or the services you offer. Successful salon marketing can include social media, networking, loyalty schemes and in-salon campaigns and events, PR and much much more. Here are some marketing ideas from industry experts to help take your business to the next level.
Email marketing is one of the most effective tools that a small to medium hair business has to talk to existing customers, build customer loyalty, spread awareness and enhance brand reputation. The Direct Marketing Association discovering that email marketing can generate 58% of all revenue for your business, if used appropriately, it gives you a Read More
In celebration of National Cut Your Energy Costs day today here’s a reminder how energy-intensive hair salons can be. But it’s not all doom and gloom, we also reveal easy ways to save energy in the salon too. Fact: the hair industry is energy intensive. One person washing their hair every day with a rinse, Read More
Invite your clients for a new year, new you-style hair makeover consultation to get their year going with a bang and to kick-start your business for 2019 suggests salon business consultant Penny Etheridge. The New Year can bring with it a great opportunity to offer your clients ‘New Year, New You’ consultations. So why not introduce Read More
When you’re rushed off your feet, retailing might be the last thing on your mind. But, take note of these quick ways to boost Christmas retail sales in the salon and you’ll bump up your bottom line as well as your client’s spirits. Forget the ‘hard’ sell Jenn Linton and Jaye Macdonald, co-directors, Linton & Read More
PR expert Laura Glazebrook of LWPR looks at how salons can get the most from a photographic collection
Producing a collection can be a great way to promote your salon business. Here’s some advice on producing stunning imagery without it breaking the bank?
Mintel has revealed six key consumer trends impacting industries and markets around the world. In 2019 and beyond, the global consumer landscape is set to change with the key themes of privacy, individuality, wellness, convenience and connectivity coming into play. We dissect the Mintel Consumer Trends and show how the salon industry can, and is already, responding. Total Read More
We spoke to a range of people in the hairdressing industry to find out what salon software and technology they rate. Are iPhones the phone of choice for stylists? What salon software makes their life easier and boosts profits? And what apps do they use everyday? Find out in our mini interviews below… Ken Picton, owner Read More
The UK spa market is valued at over £1.5 billion, according to Spa Creators Spa Analysis (2016), and more than six million consumers visit spas every year so there is a huge retail opportunity for creating a hair spa treatment your salon. En Route Hair & Beauty’s hair spa in Wakefield has decided to provide Read More