Salon Marketing

The success of a salon can be as much down to the way it is marketed as the venue, the interior, the team or the services you offer. Successful salon marketing can include social media, networking, loyalty schemes and in-salon campaigns and events, PR and much much more. Here are some marketing ideas from industry experts to help take your business to the next level.

Guess How Many Vegan Salons There Are In the UK?

Last updated July 15, 2019

With plant-based lifestyles fuelling demand across all industries, Salons Direct, the UK wholesaler of professional salon supplies, has created an interactive map of vegan salons in the UK. Last year the UK launched more vegan products than any other nation, accommodating the quarter of all millennials who now identify as vegan or vegetarian. The map shows the Read More

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Guess How Many Consumers Prefer to Shop In-Store Rather than Online?

Last updated April 5, 2019

A new study has found that 85% of UK consumers prefer to shop in store, despite the convenience offered by online shopping. This research could suggest that an omni-channel approach should be a feature in your salon retail business plan. A survey of 1,056 UK adults carried out by leading digital marketing agency, Marketingsignals.com, revealed that 85% Read More

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This is How you get the Best Instagram Pictures for your Clients

Last updated January 30, 2019

If you just take a glimpse at the Not Another Salon and Not Another Academy Instagram feeds you can see that owner Sophia Hilton knows exactly what she’s doing when it comes to social media. Apps such as Instagram are amazing free marketing tools for your salon to be noticed by millions of potential clients Read More

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One Easy Way to Help Your Salon Email Marketing Strategy

Last updated January 30, 2019

Email marketing can be a costly expenditure, so it’s important that it delivers the best possible return. Email validation is one way to get a good return on investment (ROI). Here’s five aspects of email validation that you can try according to Marios Italos, founder of Marios Italos founder of emailverifier.com … Ensure that all addresses Read More

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The Basics of Email Marketing for Your Hair Business

Last updated January 30, 2019

Email marketing is one of the most effective tools that a small to medium hair business has to talk to existing customers, build customer loyalty, spread awareness and enhance brand reputation. The Direct Marketing Association discovering that email marketing can generate 58% of all revenue for your business, if used appropriately, it gives you a Read More

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3 Easy Ways to Save Energy In Your Salon

Last updated January 10, 2019

In celebration of National Cut Your Energy Costs day today here’s a reminder how energy-intensive hair salons can be. But it’s not all doom and gloom, we also reveal easy ways to save energy in the salon too. Fact: the hair industry is energy intensive. One person washing their hair every day with a rinse, Read More

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How A New Year Hair Makeover Consultation Can Boost Business

Last updated December 19, 2018

Invite your clients for a new year, new you-style hair makeover consultation to get their year going with a bang and to kick-start your business for 2019 suggests salon business consultant Penny Etheridge. The New Year can bring with it a great opportunity to offer your clients ‘New Year, New You’ consultations.  So why not introduce Read More

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Quick Ways to Boost Christmas Retail Sales in the Salon

Last updated December 17, 2018

When you’re rushed off your feet, retailing might be the last thing on your mind. But, take note of these quick ways to boost Christmas retail sales in the salon and you’ll bump up your bottom line as well as your client’s spirits. Forget the ‘hard’ sell Jenn Linton and Jaye Macdonald, co-directors, Linton & Read More

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