Business guides

Get the latest business news and advice from some of the top mentors in the industry, plus keep up-to-date with the legislation that could affect you salon with our Business Guides

Should You Become a Not for Profit Salon?

Last updated January 30, 2019

Award-winning salon owner Phil Smith of Smith England in Salisbury explains why selling off his franchises and opening a not for profit salon was one of the best decisions he’s ever made. “I didn’t start off thinking that not for profit was the way forward. It’s definitely something I’ve learnt over time, through experience and Read More

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How to be a Successful Business Director of a Salon

Last updated January 30, 2019

Current Business Director of the Year Janet Maitland of Janet Maitland Hair Excellence Salons in Durham shares the secrets behind her success as a salon business director. How did it feel to win Business Director of the Year at the British Hairdressing Business Awards? I was delighted to win, especially as I’m the first independent Read More

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The Basics of Email Marketing for Your Hair Business

Last updated January 30, 2019

Email marketing is one of the most effective tools that a small to medium hair business has to talk to existing customers, build customer loyalty, spread awareness and enhance brand reputation. The Direct Marketing Association discovering that email marketing can generate 58% of all revenue for your business, if used appropriately, it gives you a Read More

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How A New Year Hair Makeover Consultation Can Boost Business

Last updated December 19, 2018

Invite your clients for a new year, new you-style hair makeover consultation to get their year going with a bang and to kick-start your business for 2019 suggests salon business consultant Penny Etheridge. The New Year can bring with it a great opportunity to offer your clients ‘New Year, New You’ consultations.  So why not introduce Read More

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Employee Dishonesty – Would Your Team Make a Claim Against You?

Last updated November 26, 2018

Every salon owner worries about receiving a claim made against them from one of their clients following a treatment. However, as a salon owner have you considered that it may not be just one of your clients that may make a claim against you? Employee dishonesty can be devastating to salon business. You could also receive Read More

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Salon Social Media Etiquette – What’s your Strategy?

Last updated October 26, 2018

Social media. How many times a day do you hear the phrase? How often are you asked ‘what’s your insta handle?’ It’s the phrase that’s replaced ‘what’s you phone number?’. It’s the way that most clients will find you and the first thing that comes up when you google your name or salon. So of Read More

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