Business guides

Get the latest business news and advice from some of the top mentors in the industry, plus keep up-to-date with the legislation that could affect you salon with our Business Guides

The Big Debate: Do Loyalty Cards Work in a Hair Salon?

Last updated October 16, 2019

One salon owner and one director share their views on whether loyalty cards are beneficial for their hair salon businesses. For loyalty cards  Benjamin Shipman, director, The Hair Movement “Everybody wants to feel their loyalty is noticed, appreciated and rewarded. The loyalty scheme run by my salon The Hair Movement is multifaceted. There is the Read More

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Eight Easy Steps to Getting Covered In Your Local Press

Last updated September 19, 2019

Rainbow Room International‘s owners Alan and Linda Stewart list their eight tips for using the local press to raise the profile of your salon. Establish relationships with the correct contacts It’s important when reaching out to local press that you are contacting the right person. If you are contacting the publication with lifestyle or beauty news, Read More

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What Do You Consider Before Integrating Two Salons Into One?

Last updated September 20, 2019

Business consultant Ryan Fox shares a a successful salon merger case study and reveals what you need to consider before integrating two salons into one Last year Luca Sparti Cesari of Concrete Hair in Covent Garden was told by his landlord the block where his salon was based was being redeveloped. Luca had three choices Read More

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How to Use the Zookeeping Technique to Help Manage your Team

Last updated August 16, 2019

Spirit Hair Co’s Mikaela Martin reveals how you can use the zookeeping technique to manage your team more effectively. Knowing how to communicate with your team and get the best out of them is key to running a successful salon. Mikaela Martin, co-director of the Spirit Hair Co in Buckinghamshire and Oxfordshire, uses the zookeeping Read More

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Business Panel: Should You Have a Competitive Pricing Policy For Your Area?

Last updated June 6, 2019

Follow these tips from professional hairdressers and successful hair salons to make sure you have the right price structure for your target market. Name: Hannah Kernick Salon: H&Co Hair Salon Awards: Customer Care, Independent Salon – Business Newcomer and Salon Design “The pricing of services in your salon should reflect the target market demographics and Read More

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A Guide to Understanding and Finding Loyal Customers

Last updated June 6, 2019

Understanding your loyal customers is critical as otherwise they will leave you for the nearest competitor, warns brand artist Jo Robertson. A common mistake salon owners and stylists make is misunderstanding their ideal client. More specifically, the error is not spending enough time getting to know them. Many shops are closing on the high street, Read More

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How to Make Your Salon Stand Out on the High Street

Last updated May 14, 2019

Beauty business expert Hellen Ward shares the five unique selling points that will help your salon stand out on the high street. In light of the current news that retail units are closing on the high street at a rapid rate and rising business rates, it’s definitely worth a read. “The Brexit outcome remains uncertain Read More

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Successful Business Strategies Discussed at Goldwell Hub Network

Last updated June 5, 2019

Over 170 salon owners discovered how to win at business during Goldwell’s four-day Hub Network’s official industry panel in Sicily last month. The focus of this year’s Goldwell Hub Network was how to win at business – how salon owners can win, how salon teams can win and how to stand out against the local Read More

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