Why Salon SMS Marketing Could be your Brand’s Ticket to Success in 2019

by laurahusband / last updated June 27, 2019

Salon SMS Marketing

SMS marketing has an open rate of 99% and an engagement rate eight times higher than email so it offers a sure fire way to increase conversions in your salon and give your clients a memorable brand experience.

Are your email offers going unopened and are your Facebook algorithms getting you down? Are you sick of spending money on marketing channels that don’t drive results for your business? SMS marketing could be the secret to generating repeat business in your salon.

Timely’s analysis shows that businesses using SMS have a 28% lower no-show and cancellation rate than those that don’t. On average, this is worth £3,538 per year. That extra revenue is pretty enticing, right?

Read on to find out how you can unlock more profit in your business with SMS marketing.

Why is SMS is such a powerful marketing tool?

● 89% of people have their smartphone within arm’s reach, always
● SMS open rates are like no other channel – 99% vs. 33% on email
● SMS marketing is personal and an easy way to build brand familiarity with clients
● It’s cheap as chips

What can Salon SMS marketing do for your business?

SMS is a cost effective and easy way to stay connected with your clients, all while providing a seamless customer experience. Here’s some of the ways you can use SMS in your business:

Elevate your client experience
Confirm your clients’ booking, send an upcoming appointment reminder or provide all those important aftercare instructions to show you’re going the extra mile!

Save time and reduce admin
With automated SMS marketing, you can simply set and forget your appointment reminders, giving you more time to do the things you love!

Grow your revenue
Appointment reminders alone reduce appointment no shows by 28%, and businesses that use SMS marketing have an 18% better customer retention than those who don’t. It’s a no brainer really.

Lift your brand reputation
Use SMS to ask your client for feedback, reviews or referrals – hello positive word of mouth!

Automated Salon SMS marketing

Many software or SMS providers offer automated SMS functionality Automated messages are an easy way to deliver an exceptional service to your clients. Here are some of our faves:

Thank you messages: Connecting post-appointment is a great way to build client relationships and lift your brand.

Referral request: Gain new clients entirely by word of mouth, by setting up an automated SMS to encourage referrals – one of the easiest forms of marketing there is!

Review requests: Improve brand awareness, credibility and search rankings by requesting reviews from your loyal clients.

Aftercare instructions: Set-up automatic aftercare messages by service, so if you’re offering services like IPL, dental work or body art, you might need to follow up an appointment with some important information.

Share guides and documents: This a great way to share guides, send detailed aftercare instructions or share a map to your location.

Reconnect messages: Reconnect and entice clients you’ve not seen or heard from for a while. Sending them a message lets your clients know you care, and want to see them again.

What to do next…

So there you have it – SMS marketing is a must-do for your business. Keen on more info? Timely has put together the ultimate guide to smashing your SMS marketing. Best of all, it’s free – you’re welcome!

This is a sponsored post by Timely.

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