Prepare to Reopen with L’Oréal Professional Products 2021 Bounce Back Guide

by laurahusband / last updated March 26, 2021

reopen Bounce Back Guide

As hair salons prepare to reopen L’Oréal Professional Products Division has launched a new Business Bounce Back Guide for hair professionals alongside a new client campaign called #HairProsKnowBest.

The aim of both of these initiatives is to get salon owners and stylists ready for reopening and clients excited about visiting their hair salon and sitting in the stylist’s chair again.

Prepare to reopen with the L’Oréal Professional Products Division Bounce Back Guide 2021

L’Oréal Professional Products Division, which includes L’Oréal Professionnel Paris, Kérastase, Matrix, Biolage and Redken, launched a Business Bounce Back Guide in 2020 to help salons hairdressers prepare to reopen following the initial lockdowns across the UK last year.

The new 2021 Bounce Back Guide is available for all hair businesses and hair professionals for free on the online L’Oréal Access platform and it is an up to date guide filled with support and advice for the safe reopening of salons across the UK with content relevant for England, Scotland, Wales and Northern Ireland.

The Bounce Back Guide 2021 is useful resource for all hair professionals, regardless of whether you work in a L’Oréal Professional Products Division salon and covers a variety of topics including:

  • Communications advice
  • Social media tips to drive salon business
  • A summary of government support available to salons
  • Upcoming education events to help to get Salons and Hairdressers prepared on L’Oréal Access
  • New learning modules such as Salon E-Motion Webinars and Sustainability Savvy
  • Social media assets for salons and hairdressers to use on their own social media accounts
  • New L’Oréal Professional Products Division brand innovations
  • Links to useful industry resources
  • Information on a client-focused campaign called #HairProsKnowBest.

Béatrice Dautzenberg, Managing Director of L’Oréal Professional Products Division UK & Ireland said:

We want to wish everyone well in the safe reopening of salons and remain by your side in solidarity to help you and your teams come back stronger than ever, together.

She added: “We are here to support all of our partners and our beloved Hairdressing Industry to bounce- back. The value placed on the skills, expertise, and experience that hairdressing provides – making people feel good inside and out – has never been so high. Salons and hairdressing services are essential; they offer creative and skilled physical transformations that empower people to reclaim their identity – something craved now more than ever. But they also offer an experience that supports emotional wellbeing through human touch and connection that now other Industry can provide.”

Click here to download the Bounce Back Guide 2021 for free right now. 

For more information about the help and support available online from L’Oréal Professional Products Division go to 


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