Mp shows support for the reopening of the hairdressing sector

The MP for Romsey and Southampton North, Rt Hon Caroline Nokes MP visited L’Oréal partner hair salon Lauren Hill Hairdressing in Romsey last week to show her support for the reopening of the professional hairdressing sector in England.

MP visits L'Oréal Partner Salon to show support for reopening of the hairdressing sector

Rt Hon Caroline Nokes MP who is also the chair of the Parliamentary Women and Select Committee realises how hard the professional hairdressing sector and wider personal care sector has worked to put in COVID-19 secure measures and keep clients safe. Caroline, who is pictured above with salon owner Lauren, said:

It is such a relief to see salons like Lauren Hill open again, giving people the chance to boost their confidence and get their hair sorted! This is a sector that employs hundreds of thousands of women. It is a female-led sector and is an important sector tackling loneliness and isolation. I know how hard the pandemic hit them and have been working over the last year to make sure Government Ministers understands the sector and all that it contributes.

Béatrice Dautzenberg, managing director at L’Oréal UK and Ireland Professional Products Division is thrilled to see influential members of parliament such as Caroline supporting the hairdressing industry. Béatrice said:

We are delighted to see the support of influential MPs such as Caroline Nokes for the Personal Care Sector, especially as a sector that is women-led and playing a crucial role in recovery of the UK economy. We look forward to continued support for all hair and beauty professionals who still face many challenges, and we at L’Oréal are committed in supporting all of our partners, as well as welcoming more apprentices and hair professionals into this highly-skilled and important industry.

Béatrice added that hairdressers and hair salons have always been at the heart of our high streets and local communities and the past 12 challenging months have highlighted this important service more than ever. She pointed out: "Hairdressing is not only a service that supports physical beauty and grooming, but one that goes much deeper by supporting the nation's mental health and wellbeing through the power of human touch and connection – and of course, one that can never be digitalised or automated.

How is L’Oréal UK and Ireland’s Professional Products Division (PPD) helping hair salons during reopening?

L'Oréal UK & Ireland's Professional Products Division (PPD) which includes, L’Oréal Professionnel Paris, Kérastase, Matrix, Biolage and Redken, understand that for clients going to see a hairdresser is much more than just a haircut. Hair salons are at the heart of the UK’s high streets and a hub for local communities. Hair salons offer a unique experience that cannot be digitalised as human connection and touch are both essential parts of all hairdressing experiences. In fact, a recent online survey revealed 68% of British adults who visit professional hair salons agree that having a professional hair service supports their mental health and wellbeing.* Throughout the pandemic, L’Oréal UK and Ireland’s Professional Products Division (PPD) has been supporting its hairdressing salon partners of nearly 13,000 by helping them to prepare for a safe reopening. The initiatives include hygiene and safety training courses, Business Bounce-back Salon Support Guides, over 100,000 hand sanitizers and the #HairProsKnowBest campaign as well as organising sessions with leading experts on mental health and wellbeing such as the Reset Your Mindset talk with Formula 1 guru Mark Gallagher.  Visit lorealaccess.com to find how L'Oréal UK & Ireland's Professional Products Division (PPD) can continue to help you in the coming weeks and months.  *A recent online survey revealed that 68% of British adults that get their hair done professionally agree that having their hair done supports their mental health and wellbeing. All figures are from YouGov Plc.  Total sample size was 4257 adults. Fieldwork was undertaken between 19th - 20th November 2020.  The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+).