Could mindfulness help generate extra revenue in salon?

Published 07th Nov 2020 by akesha
Could mindfulness help generate extra revenue in salon? For HJ's Stress-Busting Week, salon business coach Penny Etheridge considers how tackling stress by incorporating mindfulness in your team's daily routine can be as financially rewarding as it is mentally. Mental health problems are on the rise with stress topping the league of reasons why staff take sickness absence, according to research by the Chartered Institute of Personnel and Development. In reaction to this worrying trend mindfulness is becoming recognised as an antidote to all the doing, thinking and struggling that goes on in a working day. Salons can be an extremely busy and stressful places to work. Advise everyone in your salon team, from the back-office staff to the hairdressers and therapists working directly with clients, to discover the benefits of mindfulness over and above taking a break to check their mobile phones. If you and your team incorporate mindfulness into your daily working routine, it will quickly become part of your salon culture in even the busiest of salons.

The mindfulness solo exercise

Close your eyes, relax, and sit upright. Place your full focus on your breath. Maintain an ongoing flow of attention on the experience of your breathing. To help your focus stay on your breathing, count silently at each exhalation. Any time you find your mind distracted, simply release the distraction by returning your focus to your breath. Most importantly, allow yourself to enjoy these minutes. Throughout the rest of the day, other people will fight for your attention so it’s essential to give 10 minutes, where your attention is all your own.

The mindfulness salon team meeting

Let the first two minutes of your salon team meetings be silent. This allows everyone to arrive both physically and mentally. If possible, dedicate five minutes at the end of the meeting to give all team members a mindful transition into the working hours that lie ahead.

Mindfulness on the salon floor

As the day progresses and your brain starts to tire, mindfulness can help you stay sharp, keep listening and avoid any poor decisions. After each client do one minute of the mindfulness exercise. These mindful exercise breaks will keep you from resorting to autopilot. Admin-based staff or anyone working at the front desk should set a timer at each hour for a one-minute mindfulness session.

Enhancing productivity

In practice mindfulness can do wonders to enhance productivity and happiness in the salon. By creating an environment that encourages employees to be more adept at working with their minds you will promote a better personal performance, a great environment for the team to work and really happy clients. These benefits are why big-name companies like Google and Apple, are using mindfulness in their workplaces. Why not add your company, to that list and start including mindfulness in your daily salon life?

The financial benefits

The Salon, which is based in London Bridge included a mindfulness session within their annual conference programme in 2018. “Everyone had enjoyed our past conferences, but the feedback we received was that they really appreciated the spiritual opportunity this conference had given them. Moving forward we are using mind training and a more therapy-based coaching approach when supporting our team to develop their roles within our company,” explains The Salon co-owner Helen Le Rose. It’s a mindset that motivates people and despite the fact targets are vital, they will not motivate your team on their own. Spending more time on a mindful approach towards team training has had a direct impact on The Salon’s revenue. In fact, since adopting this new approach, The Salon’s retail sales have improved dramatically. Helen says: “Our retail revenue for April to June 2017 was £5,200, while in 2018 it was £8,363, which is an increase of 40% and proves that mindfulness within the workplace can really work. Penny Etheridge is a business coach and lecturer with over 30 years experience in the industry. She runs Radiant Hair & Beauty Consultancy. For more information go to radianthairandbeautyconsultancy.com HJ’s Stress-Busting Week is sponsored by Wella Professionals. For more information about Wella Professionals or to connect with their team, follow them on social media via Facebook and Instagram.
akesha

akesha

Published 07th Nov 2020

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