L'oreal salon emotion – is your salon ready for the future?
Published
30th Jun 2019
by akesha
We go on the L’Oréal Professional Products Division Salon Emotion Transformation Roadshow 2019 tour to discover the business-critical knowledge salons need to future-proof their business in the new digital age.
Digital innovation is shaking up the professional hairdressing industry with salons being able to target potential customers through multiple online and offline channels at any time of the day or night. If you want to run a successful business in today’s world, you need to stay ahead of the game.
L’Oréal Professional Products Division, including L’Oréal Professionnel, Redken, Matrix, Kérastase and Pulp Riot (to name just a few out of the 11 brands in the division), invited selected salons to expand the business skills required for running a successful salon in 2019 by taking its interactive and educational event across the UK and Ireland. Plus, invited salons* leave the event with a bespoke action plan on how to make changes in the salon, starting today!
What is Salon Emotion?
The aim of Salon Emotion is to upskill salons on how to modernise their salon space and elevate the consumer experience to make it more enticing for new and potential customers. The intimate and interactive event gives selected salons* a unique opportunity to improve the seven core steps that define the perfect customer journey. Here are just a few of the key points HJ took away from the Salon Emotion UK roadshow, which is six months into its journey...It’s important to be customer-centric
You will always give clients an amazing experience when they arrive in your salon, but is this what your clients are saying in the digital space when they review their experience? Ask your clients about their journey from the salon window, reception desk to the backwash and onto the stylist’s chair. Look at the facts and use your client’s feedback to identify gaps and keep your clients coming back.Get ready for the digital transformation
As digital natives become an increasingly large part of any salon’s client base, it’s important to ensure your salon is equipped with the tools to make accessing your business online a breeze. The Salon Emotion Roadshow provided tips and tricks to help attendees get to the forefront of a client’s online search – and you don’t need to be a tech whizz because the roadshow decodes it all!“The day was mind-blowing. It was full of information. In today’s market we all know how difficult it is being on the high street or on a suburb and just being a good hairdresser isn’t good enough anymore.” Mia from Francesco Group
Get to know your future clientele
The future-proof advice shared wasn’t just about the near future. Your salon might work for today’s client but what about tomorrow’s clients? Attendees were shown the need- to-know statistics about the future generations of consumers, helping salons to make key decisions that will prepare them for the future.Become socially savvy
It’s never been more important to be up-to-date with the latest salon-friendly apps and to have a presence on key social media channels. This popular section of the roadshow advised delegates on the benefits of implementing a social media strategy. L’Oréal Professional Products Division’s digital team gave insights on what will make your business stand out on social channels. There’s a lot of useful information but salons aren’t expected to remember everything on the day. Each section of the roadshow is supported by short videos so salons can digest and share with the rest of the salon team afterwards.