Business

L’Oréal Celebrate Valentine’s Day with Brand New Campaign

by akesha / last updated February 13, 2019

hair the love loreal

Valentine’s Day is a day for celebrating the one you love in your life. Oftentimes it’s extended beyond spouses and partners to all the people that they cherish most and why shouldn’t this include your hairdresser? L’Oréal Professionnel‘s ‘Hair the Love campaign celebrates just that.

The video, which was released today and is just shy of two minutes long, champions the important role that hairdressers play in each of their client’s lives. It documents all the ways that hairdressers help their clients in spoken word poetry. More than just touching up their roots or giving them a blow-dry it talks about hairdressers restoring their client’s mojos and being there when life gets tough.

You can watch the campaign video below!

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