WATCH: Our Back to Business Online Conference to Prepare for the Return to Salon

by akesha / last updated July 10, 2020

back to business conference

Whether you’re rearing to go for when salon’s are permitted to reopen or are feeling unprepared for our salon to open, our Back to Business Conference sponsored by L’Oreal Professional Products Division gives you insight to how industry experts are getting ready to get back to the salon in the best shape possible.

Below you can watch our line-up of hair and beauty speakers ready to cover all aspects of reopening for you from balancing the books to customer relations.

“Back to Business is a virtual two-day conference where we will share information, experiences and ideas with salon owners, managers and freelance stylists across the hair and beauty industry. Sponsored by the L’Oreal Professional Products Division, each topic will be discussed by a panel of industry experts to help us navigate our way to reopening and transition back into business and beyond,” said Jayne Lewis-Orr, Executive Director of Hairdressers Journal International.

Here all the videos from the two-day conference:

Reopening Strategy

The way in which you re-open your salon will determine its success, and it’s all about communication. Team member and clients want to understand what and how things will happen, how it will be different and ultimately for your clients, when they can get an appointment and what measure you have taken to make them feel safe.

Balancing the Books

With months where no money has been coming into the business, planning your finances for the coming months are of paramount importance. We ask financially astute salon owners, to take you through what to do, and when; offering advice and information on what to pay and when.

Health & Safety

Industry is going to have to adapt to a new ‘normal’ with changes to how we operate and run businesses whether salon or freelance. From PPE to social distancing, virtual consultations and cashless payments, our panel will share the changes they have made to their working environment.

Social Say-So

A business’ social media channels are your digital shop window – exposing your team, your services and your salon to existing and new clients. In addition, reassuring clients that you and your salon is a safe environment will be critical to success, as will reminding existing and new clients why you are the best place to be.

New Wave Media

Live TV Shows, Tik Tok, Podcasts, Newsletters and more. Traditional channels are great, but jumping on a new or different media format might be the best way to connect with customers and delight new ones!

3pm Customer Delight

The pandemic has illustrated just how important time in the salon is to the masses, who value not only the technical skills of their stylist, but their role as confidante and unofficial therapist. There will be obvious changes to the salon experience for the foreseeable future, but how do you ensure you continue to delight your clients on every salon visit.

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