Ghd launches premier programme for salon partners

ghd has introduced its first ghd Premier Programme as part of its commitment to supporting the professional hairdressing community. The salon loyalty scheme gives the brand the opportunity to identify, partner, and elevate businesses with education, exclusive content and launches. Antony Strianese, ghd managing director UK & Ireland said: “In uncertain and ever-changing times, we recognise we can help salon owners to see their business thrive. We will forge stronger business relationships with support that encompasses education, inspiration and exclusive retail opportunities.” He added: “We want to demonstrate to salons how becoming a ghd partner can raise their profile, define their authority as experts and grow their business. On top of this, we want to create a community that stylists want to be a part of, and are proud to be involved with, promoting creativity and providing inspiration across all areas of a salon business.” The programme will be introduced within a limited number of salons across the UK and Ireland. The Premier Programme offers brand support and gives its salon partners the chance to create a sleek new identity and stand out from the crowd. The salons will be shown how to become the go-to business in their area for good hair days.