Five must haves for facebook

Valerie Delforge looks at the must-have content for your Facebook page.

1. Opening Hours - One things customers will often be looking for if they have searched for you online is your opening hours. This is especially important, if you don’t have a website with this information. You can add them to your Facebook business page by going to the “About” tab and clicking edit by “Hours”
2. Call to Action Button - Facebook allows you to have a customised call to action button within your header image. This is a prime spot for capturing your customers and directing them to book an appointment with you. You can add your online booking system or website, for example.
3. 3.   Address and Map- Another reason people will look for you online is to find your exact address. You can add this to your Facebook page within the about section. You will also get an map with a pin drop so your customers can see where you are at a glance.
4. Phone Number and Email Address - Make it easy for customers to contact you with any questions they have. If a customer has to search for too long for a way to contact you, they may just give up.
5. Reviews- Allowing reviews on your Facebook page, enables customers to shout about you. It is the perfect place to collect testimonials. You can reply and share the review and if you are starting to build up a following on Facebook, there will be everything they need in order to book an appointment.

Valerie is founder of Delforge + Co, a company specialised improving salon businesses. They recently launched Narrative Tutorials to support your growth, visit their website: www.delforge.co image: rvlsoft / Shutterstock.com