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Keune Haircosmetics Celebrates 100 Year Anniversary with a Bang

by josie / last updated June 24, 2022

Keune Haircosmetics celebrated their 100 year anniversary on Sunday, 19 June, with an event of international stature at RAI Amsterdam.

The Netherlands-based global haircare brand treated over 3,000 guests from all over the world to a jaw-dropping catwalk show and the introduction of limited-edition hair products.

The theme for Keune’s 100 year anniversary was ‘Reflections’, therefore it was only fitting that they took a look back at the company’s remarkable history and development into a global hair brand. Keune also looked to the future, with a catwalk show featuring the most innovative hair looks created by international artists Ilham Mestour and Daniel Yap.

As a crowning achievement after 100 years of entrepreneurship, Keune Haircosmetics was also awarded a Royal title by King Willem-Alexander, so from now on, the family business will be known as Royal Keune Haircosmetics. The predicate ‘Royal’ can be granted to companies that hold a highly prominent position within their field, are of national importance and at least 100 years old.

In honour of this special milestone, Keune Haircosmetics introduced limited-edition hair products in collaboration with contemporary artist Joseph Klibansky as well as their new Royal Tribute Hair Serum. This multifunctional hair serum, with a soft fragrance inspired by tulips, is enriched with Vitamin E to nourish and stimulate the hair. The Keune X Joseph Klibansky hair products will be available for a limited time only from September 2022 in Keune salons worldwide.

Eelco Keune, CEO, said: “A centenary is a milestone that not many companies get to celebrate. The key is to always keep innovating. Innovation is part of our DNA: my grandfather Jan Keune had a drugstore, but he spent just as much time in his laboratory. We are proud that we have been able to keep this curious spirit and urge to innovate in us. We continue to look ahead for development opportunities and new ways to make an impact. We do this not only for the hairdressers and stylists with whom we have been working for the past 100 years, but also for future generations. We do this by developing products that are even better and cleaner, so that we can make the world a little bit more beautiful.”

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