Blue tit announces global creative director partnership with oway

The Blue Tit partnership with Oway, the botanical Italian hair care brand will see the brand become the official global creative directors. Blue Tit is known for being a trusted, friendly and forward-thinking salon chain that is proud to support young talent and the environment. The salon chain is excited to work with a brand that is described as the first professional hair care brand to be biodynamic, organic and fair trade because it sits in line with Blue Tit's ethical values. The aim is to use the official partnership to make the wider hairdressing industry more environmentally conscious and to encourage more ethical working practices across the board. Blue Tit's founders Perry Patraszewski, Andi Hinteregger and Matt Gebbie said:

"We are really excited about the Blue Tit partnership with Oway and the opportunity to work on global campaigns and showcase our collections on international stages. As a salon group we want to make a real conscious effort to have less impact on the environment around us and on a global scale. We are proud to be partnering with a company that shares the same vision and values."

Oway's professional treatments, hair care and colour are available from Blue Tit's 10 salons across London. Each product sits within packaging that is 100% recyclable such as tubes made from aluminium and pharmaceutical amber glass bottles to preserve the purity of its botanical formulas. The amber glass bottles are in response to the need to eradicate single-use plastic. The Blue-Tit brand is already committed to having conscious practices within its salons including using 100% biodegradable towels, eco heads and it recycles over 90% of its waste with eco specialists First Mile in each of its salons. The salon chain also uses recycled or up cycled materials wherever possible within all of its individually designed spaces.