Affinage Salon Professional Launch ASP
Distributors from more than 20 European countries attended a two-day launch event for the new range from Affinage Salon Professional, a luxury line called ASP.
Held at Newcastle-under-Lyme’s brand new £65 million campus within the state-of-the-art Transform Salon and Spa, it was announced that the first product line to be launched under the new ASP brand would be Kitoko Advanced Hair Therapy, a luxurious range of treatments that provide a professional regime approach to hair and scalp care.
A new ASP Kitoko-branded Fiat 500 adorned the entrance to the college, and will also make an appearance on the ASP stand at Salon International 2011, before being given away to one lucky hairdresser later in the year.
A presentation in the college’s auditorium detailed the new launch, before guests enjoyed their own sensory problem-solving treatment in the adjoining salon courtesy of Affinage’s Technical Team – all fully-trained Kitoko Consultants.
The launch culminated with a black tie dinner and awards ceremony at the nearby Moat House Hotel, with awards recognising those who have contributed significantly to the business throughout 2010.
Business meetings and lunch the next day completed the event, with product and sales training.