Have you Thought about Street-Casting your Models for you Next Collection?
With entries for the British Hairdressing Awards sponsored by Schwarzkopf Professional now open, you might be scrambling to cast your models and get your images shot and edited for a chance to take home the silver lady. Fighting it out for the small pool of hair models out there doesn’t have to be the way to go – in fact street-casting models from city hot spots might be an idea to give you’re collection an edge. Take it from Brooks & Brooks’ Grace Dalgleish who street-casted her BHA 2017 collection models.
“I look to the streets for my inspiration as people inspire me. Finding out who that person is and bringing out her personality with colour is what I love to do.
Street-casting models means there are no limitations when being creative; you build a relationship with that person where you have trust and together can create something really beautiful. It is so important to look after your models because without models, the show can’t go on!” Says the former Newcomer of the Year Finalist.
She also thinks it’s important to make sure the cut/colour is suitable for the person you’re casting.
“One of the models that I have been working with since I moved to London four years ago gives me complete free reign with her hair, but that doesn’t mean I ran with it. Suitability is key and so is the condition of the hair. It’s important that your model feels great and loves what you do so she wears it with 100% confidence.”
If you live in a busier city, like London it can be hard to cut through the swarm of people to find ‘the one’ but Grace has a tip to find your perfect model in the crowds, “I check out the local coffee shops, see who’s working there.
But where ever I am, after work drinks, weekends at the park or my local pub, I always keep an eye out. It’s a fun way to keep inspired, test new ideas and meet new people!”
BRITISH HAIRDRESSING AWARDS