If you're new to the world of shooting your hairdressing collections for awards entries then you might not know where to start. It can feel like there is a long list of things to remember to put together, but one of the top things should be casting models. The right models can transform your styles and give the collection the edge it needs to be a winning one. We spoke to Cos Sakkas, British Hairdresser of the Year 2023, for for his tricks on how to cast models for your awards collection. With entries for the British Hairdressing Awards 2024, sponsored by Schwarzkopf Professional, open until Friday 28 June 2024, there couldn't be a better time to check out what Cos has to say...
1. Have a look at links and ask the agency to send you models to go with your vibe, but always do a live casting to choose the model. This will give you an idea of whether they will be right for you on the day. Take a photo of the model from different angles; if they can’t attend the casting ask the booker for an image of them with no make-up or hair done, face on and profile.
2. The model’s book will give you an idea of the ‘character’ they can play, but remember these images will be retouched. You'll want to choose a model that fits your story, otherwise they could ruin the whole concept.
3. At the casting always touch the hair – is it fine? How does the hairline sit? Does it need a root retouch? Does it need cutting into shape?
4. Consider the face shape – the hair and the face are as important as each other and the style you want to create should complement the face.
5. When shooting hair, the height of the model isn’t essential, so bear in mind their face and hair rather than their height and shoe size!
6. Check what you can do to the hair before you book your model. Some competitions don’t allow wigs, so you need to be able to afford to cut and colour it into the style you want.
7. Don’t ruin the model’s hair – remember she has to work again after your photo shoot! So, if you are going for something quite dramatic make sure the model and the booker are aware of your plans.
8. There are a lot of models who appear in lots of different collections, so if you are using a popular model do something different – add a texture or shape, make it your own.
9. As well as agencies check out social media – put a call out and see who comes back. There are some great unprofessional girls around, so start building relationships with them on Instagram and Facebook.