Are blonde clients more loyal?

Research commissioned by Fudge Professional has revealed some interesting truths about blonde’s loyalty towards their hair colour and what they go through to maintain their identity. Some 81% of blonde-haired British women are completely loyal to their hair colour. So much so, that 40% of women would rather wear no makeup than have no hair dye to keep their blonde locks in check. The research revealed that 73% of blondes will spend an average of £600 a year keeping their locks looking its best. Celebrities including singer Gwen Stefani, actresses Sienna Miller and Blake Lively, and model Gigi Hadid are all faithful blondes, but do they know how to stop their blonde locks from going brassy and yellow? Well, a staggering 65% of blondes don’t know what products to use to remove the brassy yellow tones and 29% state they are concerned about going yellow. Other key findings include:

• 76% of women agree that their hair colour is part of their identity
• 42% of blondes have changed their hair colour but with very little commitment as within less than a year, 54%* of blondes changed back to their original hair colour
• 46% of blondes noticed a change in the type of shade they want / would like

  Research was conducted by One Poll amongst 1,500 women in May 2017. Image: Rex Features