The (Unexpected) Benefits of Entering the British Hairdressing Business Awards
From meeting potential new recruits to networking with inspirational people, there’s a host of unexpected benefits of entering British Hairdressing Business Awards.
And with entries now open for the British Hairdressing Business Awards, here’s a little reminder of what good the awards can bring to you and your career.
“We’ve won six British Hairdressing Business Awards and each win has brought lovely, unexpected benefits. Winning “Independent Salon of the Year” three times was probably the most defining and influential achievement in our 23 year history. It definitely attracted new clients to us – but we were delighted to discover that it also brought us new team-members, hairdressers that were ambitious and wanted to work for an award-winning salon. Many of those stylists are still with us, 15 years after that award-win. Those awards also led to us becoming a L’Oreal Portfolio Salon – and being part of this immensely supportive, collaborative and inspirational community of top hairdressers has been hugely beneficial in many ways, both professionally and personally. But it’s not just the winning that brings surprising benefits. We quickly found that the process of entering an award means that you scrutinise your business very closely, and that always led to us making changes which further improved our performance in areas like customer care and marketing, whether we won or not”.
Tommy & Esther van der Veken, Tommy’s Hair Company:
“We are extremely fortunate to have attended the British Hairdressing Business Awards on many occasions and have also won several times, which is a huge accolade for the entire team within Tommy’s Hair Company – it’s something we are immensely proud of.
The awards themselves have impacted us greatly, with clients opting to visit our salons because we are ‘award winning’ and they feel a sense of proudness when they visit. Over our years of winning, our client base has grown and we often see an influx of new clients when we are awarded a new tittle which is fantastic. Having won a variety of titles of the years, these have helped raise our profile within the local area, resulted in multiple news articles on our wins and helped us achieve a great salon status within both Llandudno and Ruthin.
As well as winning at the awards, we absolutely love networking and have came across many different salons and business owners from many walks of life. It’s great to connect with likewise individuals in the industry, meet new faces and develop relationships which in turn grow into friendships. We always enjoy catching up with some of our friends such as Sally and Jamie Brooks, Mark Woolley and Rainbow Room to name a few.”
Emma Holt, Bcreative
“Entering hair industry awards is just so motivating, and it’s also brilliant for brand awareness. Success has boosted my personal profile and that of my salon. Winning an award is always such a positive achievement, and receiving recognition from the judging panel is an endorsement of your excellence. Team and individual nominations create a salon wide buzz, impressing existing clients and attracting new ones. Entering competitions annually keeps you on your toes and you’re shooting for shortlisted finalist status at the very least. Award ceremonies have lots of cachet and provide networking opportunities and the chance to meet other industry leaders and legends. When you attend these glamorous events you feel part of the UK’s hairdressing community and in touch with the latest trends.”